VP, State Product Management
About the role
The Vice President, State Product Management is a senior leader within the Product organization, reporting directly to the SVP, Product Management.
This role serves as the accountable product leader for assigned state portfolios, with full ownership of state-level P&L performance, including growth, profitability, and retention.
The Vice President defines and leads the state-level portfolio strategy required to maximize growth while delivering sustainable performance. This includes setting state-specific growth and profitability priorities, determining competitive positioning, sequencing pricing and underwriting actions, and ensuring disciplined execution of product and rate initiatives to achieve targeted outcomes.
What you’ll do
State Portfolio Leadership and P&L Accountability
- Own end-to-end performance of assigned state portfolios
- Establish and deliver against annual growth, profitability, and retention objectives
- Prioritize and sequence portfolio actions across rate, underwriting, appetite, forms, and guidelines
- Maintain a structured performance review cadence while establishing clear accountability with cross functional stakeholders for results
- Identify and respond to emerging trends proactively
Strategy Execution and Governance
- Translate national product direction into state-specific action plans
- Drive consistent and disciplined implementation of product initiatives
- Ensure clear ownership, timelines, and cross-functional alignment for all major initiatives
- Institutionalize execution playbooks and feedback loops to refine both state and national strategy over time
Regulatory Strategy and Excellence
- Develop forward-looking state filing strategies aligned to portfolio objectives
- Partner closely with Legal, Compliance, and Actuarial to ensure well-supported, high-quality submissions
- Maintain proactive and collaborative engagement with regulators
- Ensure filings clearly articulate value to members and reflect market conditions
Enterprise Integration and Market Intelligence
- Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions
- Help steer field strategies through data-driven portfolio insights
Leverage competitive intelligence and local market analysis to inform positioning - Ensure product offerings reflect competitive dynamics, member expectations, and broker needs
What we’re looking for
- 15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility
- Demonstrated experience owning and managing P&L performance
- Strong understanding of multi-state regulatory environments
- Proven ability to translate strategy into measurable performance outcomes
- Exceptional analytical capability and executive judgment
- Ability to influence and align senior leaders across functions
- Highest level of integrity and accountability
- High Net Worth Personal Lines experience preferred
What We Do
We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for our members. Our reciprocal model focuses on service and doing what is right for the membership: we provide exceptional service, hospitality and care, we partner with our members to help prevent losses and we create smart insurance solutions at fair prices.
We aim for our members to love their insurance. It is our mission is to create a membership experience so compelling that our members never want to leave.
Who We Are
We want to be transparent about what we expect from each other. From PURE, you can expect:
Opportunities to stretch and grow: your professional and personal development matters to us. We’re committed to providing experiences through on-the-job learning and professional development that increase your impact and rewards.
Clarity and kindness: you can rely on us to be open, honest and supportive, offering clarity on what success looks like.
Support in good times and bad: we believe in showing up for each other consistently, not only when it’s easy. You can expect a thoughtful partner, even when we disagree.
A community that cares: we are committed to sustaining a community in which each person feels cared for as an individual. We lift each other up, celebrate wins together and support one another through challenges in work and life.
Who You Are
All of the strongest relationships are a partnership- a two way street. So here’s what we ask of you:
Aim to bring your best every day: you’re here because you want to be part of a team that makes a real impact and aims high.
Be a student and a teacher: share your knowledge and talents and be willing to listen and learn from those around you.
Get comfortable being uncomfortable: we face tough moments and obstacles with a “courage over comfort” approach and a positive, solutions-oriented mindset.
Be a culture builder: building a positive culture is everyone's responsibility, based on care, respect and openness to diverse perspectives.
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