Senior Marketing Specialist

SENIOR MARKETING SPECIALIST

You love our vehicles, and you know exactly how to communicate that passion to your customers and importers. Establishing and maintaining key marketing activities to build on relationships, and create new customers. So bring your creativity, enthusiasm and strategic thinking and make the most of it with Abu Dhabi Motors.

Abu Dhabi Motors - BMW Group Retail Middle East – More than a career

New beginnings, unrivaled opportunities and unparalleled personal growth. This is your moment. Your time to shine, to explore your potential, and take everything to a whole new level. Because this is Abu Dhabi Motors, and you know a career here is unlike anywhere else. Industry-leading and globally-renowned, seizing one of our opportunities could well transform your life.

The benchmark for automotive retail

Design quality. Exceptional service. State-of-the-art technology. There’s a lot to be proud of in our vehicles. We’re dedicated to bringing tomorrow’s driving experience to our customers today. And we want to create marketing activities that build on their loyalty, generating memorable experiences that are years ahead of the competition.

You’ll be given all the tools you need to develop and maintain effective marketing strategies that address the expectations of our customers. In return, we’ll give you every opportunity to make the most of your own future with us.

Your role

• Support Marketing Manager in Implementing marketing plans as per the approved marketing budget and guidelines. Ensures marketing plans are consistent with the strategies and guidelines with the regional office.

• Ensure marketing activities outcomes’ reflects on the business qualitatively and quantitively.

• Assist in collating competitors ‘activities vis a vis communication, pricing, packaging, and planning.

• Participate in regular meetings with Marketing Manager and Sales (Brand, Aftersales, Parts, Service) team in analyzing the market needs.

• Sets marketing campaigns and activities based on the collected data from the CRM department. Coordinate in preparation marketing campaigns, digital and social media plans, advertising, and direct marketing.

• Collaborate in promotion PR activities, conferences, events, sponsorships, and product placements.

• Ensures marketing communications are in line with brand and approved by the regional Sales Manager and Marketing Manager in both digital and conventional manner

• Coordinate with CRM manager for better customer data collection and analysis.

• Assist Marketing Manager in Measuring the ROI from all marketing activities taking into consideration Sales Funnel numbers and ratios generated accordingly.

• Maintain effective working relations and contacts with key external parties, such as Brand Principles, vendors, etc.

• Prepare and deliver ad-hoc reports as required by the Marketing Manager.