Field Marketing Manager

The Role

We are seeking a talented Marketing Manager to join our expanding EMEA field marketing team. You should have proven experience working with Strategic Sales teams and delivering commercial impact across field marketing, campaign development, and regional demand marketing. EMEA is our second-largest and fastest-growing region, and this role will be key to supporting its growth.

As Marketing Manager, you’ll drive marketing efforts to fuel growth in this priority market. A strong team player with strong commercial acumen, you're passionate about customers, enabling them, and helping them achieve their goals. You'll be a critical partner to Sales, collaborating on joint programs to grow and accelerate pipeline.

You'll join a dynamic, results-driven team, working cross-functionally with global marketing, sales, and operations teams. You’ll also lead the strategy, planning, and execution of several large-scale programs. Additionally, you’ll collaborate with Field Marketing, Demand Generation, Brand, Communications, and Partner teams to streamline processes, execute marketing programs, and manage campaigns and events. This is a hands-on role, offering valuable exposure to advance your marketing career with ThoughtSpot.

What You'll Do:

• Strategise, plan, execute, manage, and optimise end-to-end field marketing programs for the EMEA region

• Collaborate with Sales, Sales Development, and global teams (Brand, Communications, Demand Marketing) to build programs that drive theatre pipeline and revenue targets

• Serve as the voice of the region, shaping global marketing campaigns to ensure brand relevance for the EMEA audience

• Work in collaboration with the Partner team to drive local programs that boost partner engagement

• Manage EMEA branded merchandise and event materials

• Plan, support, and execute large industry events and ThoughtSpot-sponsored conferences

• Continuously analyse and report on program and campaign performance, identifying opportunities to enhance ThoughtSpot’s presence and improve ROI

• Leverage generative AI and advanced automation to personalize marketing programs at scale, using real-time data to dynamically tailor messaging, content, and campaign experiences

• Continuously experiment with emerging tools (e.g., conversational AI, autonomous agents, predictive analytics, and AI-powered campaign optimization) and share best practices across the organization

• Harness AI-driven insights to craft highly personalized messaging that resonates with each audience’s unique business challenges, industry context, and decision-making priorities

• Utilize advanced AI tools to analyze customer data, market trends, and competitive landscapes, enabling the rapid development of differentiated campaign strategies and regional value propositions

• Continuously refine and optimize campaign messaging by leveraging AI-powered analytics on engagement metrics, ensuring programs are data-informed, targeted, and outcome-focused

What You Bring:

• Proven marketing experience, ideally in a SaaS environment

• Bachelor’s degree in Marketing, Business, or equivalent experience

• Proficiency in building, launching, and analyzing campaigns using modern Martech tools

• Success in managing multiple cross-channel marketing programs concurrently

• Exceptional written and verbal communication skills for presenting ideas and results

• Experience in program budget management and ensuring operational efficiency

• Analytical mindset with a focus on data-driven, measurable results

• Innovative approach with willingness to test, learn, and adapt

• Skilled in managing competing priorities and multitasking effectively

• Strong organisational and time management abilities

• Comfortable with open briefs and working autonomously

• Team player who thrives in a collaborative setting

• Willingness to travel up to 20% of the time

• Experience using AI and automation to improve marketing efficiency, audience targeting, personalization, and program performance

• Track record of driving measurable results through the creative application of AI and data-driven marketing practices

#LI-Hybrid
#LI-JV2

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.