Strategic Marketing Manager
About the Role
As Strategic Marketing Manager for Consumer Retail, you will define and execute channel marketing strategies that accelerate sell-in and sell-through across retail and B2B partners. You’ll partner closely with vendor stakeholders, third-party suppliers, and cross-functional teams to drive profitable growth, leverage Marketing Development Funds (MDF), and expand market share in the consumer electronics category. This role offers a visible platform to influence go-to-market planning, sharpen your analytical toolkit, and build leadership credibility.
What You'll Do
Retail Strategic Planning & GTM Development
Leads the development and execution of annual, A'la carte, and quarterly retail go-to-market strategies and tactics aligned to vendor priorities, budgets, consumer trends, and retailer requirements. Creates comprehensive plans supporting product launches, promotional windows, and retail initiatives.
Vendor Relationship & Business Management
Identifies and cultivates key vendor relationships with stakeholders to obtain Marketing Development Funds (MDF) and supports joint business planning. Manages MDF budgets strategically to maximize ROI and accelerate assortment, merchandising, and promotional performance.
Campaign & Activation Leadership
Plans, coordinates and executes Consumer marketing campaigns—including sell-in, sell-through, launch readiness, partner enablement, promotional activities, and omni-channel marketing—ensuring that all deliverables meet retailer and vendor brand standards. Coordinates and manages applicable events including retail activations, product launch moments, and partner engagements.
Data-Driven Insights & Analytics
Analyzes POS data, category trends, sell-through velocity, retail calendar impacts, and competitive activity to guide marketing decisions. Evaluates campaign results and adjusts strategy to respond to retail performance, category shifts, and market changes.
Marketing Operations, Messaging & Standardization
Develops, implements and maintains standardized consumer marketing sell kits, and collateral. Ensures consistent branding and messaging across all internal and external communications, product storytelling, and partner-facing content.
Budget Stewardship & Program Enablement
Manages MDF budgets and participates in the introduction of new programs, features, enablement kits, and turnkey assets that support retailer engagement and growth. Contracts and works with outside vendors as needed for development and delivery of retail marketing programs. May manage fee-based marketing programs focused on targeted markets or partner segments.
What We're Looking For
Bachelor’s degree in Marketing, Business, or related field
3+ years of B2C or channel marketing experience, preferably in consumer electronics or retail distribution
Strong understanding of distributor–vendor–retailer ecosystems and fundamental marketing principles
Proficiency in Microsoft Excel, data analytics tools, and marketing automation platforms
Exceptional written/verbal communication and presentation skills
Demonstrated problem-solving, critical thinking, and project management abilities
Proven ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision
Inclusive collaborator who values diverse perspectives and cultivates strong cross-functional relationships
Willingness to travel up to 25% and lift up to 20 lbs for event setups
Working Conditions
Light travel required
Hybrid work across home office and office environment
Key Skills
Analytical Skills (Inactive), Audience Targeting, Budgeting, Campaign Management, Communications Strategy, Data Analysis, Event Planning, Forecasting, Marketing Messaging, Marketing Programs, Marketing Strategies, Presenting Proposals, ROI Tracking, Value MessagingAt TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.
What’s In It For You?
- Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
- Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
- Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
- Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
- Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
- Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
Don’t meet every single requirement? Apply anyway.
At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!
We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.
TD SYNNEX is an E-Verify company
