Head of East Africa
About Us
We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.
Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.
We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Here’s a little more:
Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
Truly global team - 250+ people, 50+ nationalities, 50+ languages
Guided by our values - ownership, impact, humility, and heart - in deed, not just word
Role
As the Head of East Africa, your role will be to develop and scale Taptap Send’s supply side partnerships in East Africa and grow our user base. You will be excited to manage every aspect of growth in said markets: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching. You will have an acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes.
You will have P&L ownership, delivering the growth and profitability targets for the East Africa market. You will seek to establish TTS as the leading product/service for sending remittances to East Africa, whilst being the “face” of East Africa both internally and externally. Reporting directly into our Chief Commercial Officer, as well as building and leading a team of growth managers on the ground in sending markets, the role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve.
Responsibilities
Strategy & Execution
Establish a vision, strategy, and execution plan for East Africa (launching and scaling sending and receiving markets)
Think creatively about driving adoption, improving profitability, and increasing brand awareness
Report to the executive leadership team on progress, insights, and needs with a data-driven, test-and-learn mindset
Monitor, understand, and interpret growth, operational, and financial metrics to improve execution
Partnerships & Stakeholder Engagement
Build trust-based relationships with diaspora communities and commercial partners in East Africa to strengthen brand awareness and unit economics
Collaborate closely with internal stakeholders (Customer Service, Finance, Tech, Legal, Compliance, People Ops, etc.)
Growth & Customer Experience
Own growth tactics across sending countries: customer acquisition and retention, pricing, user research, product quality, and customer experience
Recommend product improvements based on market, competitor, and customer insights
Team Leadership & Development
Lead the team on the ground to execute collaboratively aligned timelines
Hire, inspire, develop, and retain top, diverse talent
Own team development and coaching
Requirements
Preference for Nairobi, Dubai or London base
Ability to travel internationally periodically and ad-hoc to meet banks, regulators, disbursal partners, internal stakeholders and customers
Keen interest in understanding the East African diaspora
Advanced stakeholder management capability
Experience building, developing, managing and leading teams multi-regionally.
Understanding of the regulatory landscape of East Africa (financial regulation is advantageous)
Strong analytical skills and ability to make data-driven decisions.
7 to 15 years experience in a fast paced and high growth-environment such as startups, operations, consulting, finance, or similar
An acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes
Also you are
Outgoing - you love speaking to people and enjoy building meaningful relationships
Execution Oriented - we have an ‘impact first’ philosophy and a lot to get done. You should be able to take an idea to implementation
Mission Oriented - you are passionate about working for a net positive organisation / tech for good
Organised - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
Driven - you thrive in a fast-paced, target oriented company
Taptap Values
Impact first
Team next
Accept reality
Propose solutions
Win with grit
Be proactively candid, with yourself and others
Love the particular
Own it
Create positive energy
Maybe, even have fun
Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.
If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.
Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.
