Strategic Account Director

Strategy & Media Planning

• Architect Digital Strategies: Own end-to-end digital media strategies and allocate budgets across channels (Search, Social, Programmatic, etc.) to power key campaigns and exceed expectations.

• Consumer & Market Intelligence: Develop detailed portraits of potential consumers—analyzing demographics, motivations, and media habits—while tracking industry trends and category overviews to provide executive-ready insights and decision-making recommendations.

• Innovation & Growth: Identify growth opportunities within small to midsize accounts and propose bold, emerging tech solutions and best practices that keep our clients on the cutting edge.

• The Pitch Lead: Act as a core strategic lead of new business pitches, using your strategic insights to shape proposals that align perfectly with prospective client goals.

Client Partnership & Storytelling

• Direct Strategic Counsel: Build deep, trust-based relationships with clients by understanding their business goals and proactively addressing challenges.

• Insightful Reporting: Review campaign data from the client’s perspective, turning complex metrics into clear, compelling stories and actionable recommendations.

• Case Study Development: Analyze the effectiveness of past campaigns to create case studies that highlight our expertise and provide a blueprint for future success.

• Day to Day Support: Oversee day-to-day account health through team leadership, prioritization and decision-making.

Internal Collaboration

• Cross-Functional Synergy: Work hand-in-hand with Client Service and MPO Leads to ensure strategies are executed seamlessly and projects remain aligned with client expectations.

• Strategic Support: Assist internal teams by providing educational materials, sharing media "Points of View" (POVs), and developing training programs to elevate collective expertise.

• Issue Resolution: Collaborate with Client Service and technical teams to resolve campaign challenges proactively, remaining flexible to market shifts.

• Planning Team Support: Provide strategic direction & oversight to the Planning team, ensuring plans are insight-led, scalable and aligned with clients' business goals.