Sr. Copywriter

Canada (Remote) Remote April 21, 2026 Full Time

About Willow:

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:

As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action.

We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone.

You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel.

Responsibilities:

Growth & Direct Response

Write high-converting copy for paid channels (Meta, Google, video)
Create landing pages and product detail pages
Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)
Partner with growth and creative teams to test and optimize messaging

Brand & Product

Develop website and product copy that clearly communicates value
Support product launches with messaging and campaign assets
Write scripts for video, social, and influencer content
Maintain a consistent, empathetic brand voice

Patient Experience & Education

Simplify complex or clinical concepts into clear, engaging content
Create patient-facing materials (onboarding, in-app, educational)
Improve customer support and CX communications

Content & Thought Leadership

Develop educational content (guides, checklists) that builds trust
Contribute to blog and content initiatives
Collaborate with clinical and product teams for accuracy

Execution & Collaboration

Own copy from brief to delivery across multiple projects
Work cross-functionally to move initiatives forward
Manage priorities in a fast-paced environment
Monitor market trends to keep messaging relevant

Requirements:

4+ years in copywriting (marketing/direct response)
Proven ability across ads, landing pages, email, and SMS
Experience with lifecycle and retention marketing
Strong portfolio simplifying complex topics with emotional clarity
Excellent written English and attention to tone and detail
Experience using AI tools with strong editorial judgment
Strong collaboration and organization skills
Ability to work independently with minimal direction

What’s in it for you?

Flexible hours with meetings taking place in EST
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍