(Sr.) Brand Manager CV-Plozasiran-Shanghai
Main Responsibility:
Responsible for product lifecycle planning and execution
Identify and select business growth opportunities, and formulate clear customer behavior goals.
o Manage product line and brand life cycle management to bring continuous and stable growth.
Ability to develop, execute and manage customer engagement plans
o Develop an omnichannel plan to drive customer behavior change.
o Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.
Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.
Cross-functional collaboration ability
Job Qualifications:
Working Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred
Transversal Skills:Excellent communication and interpersonal skills
Functional Skills: Championing People,Growth Mindset,Obsessive Execution
Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
Language requirements: Proficiency in English and fluent Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
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