SEO Content Specialist
Job Title
SEO Content SpecialistJob Description Summary
Job Description
The SEO Content Specialist will support Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organisation by driving organic visibility and advancing AI-driven content capabilities across our digital ecosystem. This role combines strategic content auditing, digital PR, and AI-enhanced optimization. You will partner closely with Global SEO, Digital Web, Content, PR/Communications and Research stakeholders to ensure our world-class insights are discoverable across 60+ markets. As the lead for content hygiene and authority, you will execute ongoing, deep-dive content audits to identify performance decay and topical gaps, ensuring our digital library remains high-performing and relevant. You will play a key role in maintaining global standards, repurposing complex research into media-friendly narratives, and developing AI-assisted workflows to scale our digital impact. This position offers unique exposure to enterprise digital strategy, AI content tooling, and brand-driven PR amplification for a candidate who understands the intersection of high-quality storytelling and modern search discovery.ontent tooling, technical web infrastructure, and brand-driven PR amplification.
Responsibilities
- Execute comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities for content consolidation or refreshing.
- Repurpose and optimise complex commercial real estate insights into formats suitable for media outreach, digital PR, and AI-driven platforms.
- Use AI tools to support content enhancements, idea generation and metadata creation.
- Assist in developing AI workflows for content optimisation and digital process automation.
- Maintain best practices for responsible usage of AI, ensuring all generated content meets brand standards and search engine quality guidelines.
- Support PR-driven digital amplification through SEO best practices.
- Identify opportunities where earned media and mentions can strengthen brand authority signals used by search engines and AI systems.
- Identify data-led story angles within research reports and proprietary insights to generate newsworthy coverage.
- Coordinate with Communications teams to optimise press releases, media coverage, and backlink acquisition.
- Monitor brand mentions, media sentiment, and digital authority signals Cross-Functional Collaboration.
- Repurpose existing thought leadership, research, and insights into formats suitable for media outreach, digital PR, and AI ingestion.
- Optimise repurposed content to improve discoverability across search engines and AI-powered platforms.
- Partner with content, PR, UX, and development teams to advance global organic strategy.
- Support SEO requests from regional stakeholders and provide detailed performance reporting and content insights.
- Assist with measurement dashboards, reporting, and performance insights.
Required Qualifications & Background
- 4+ years of hands-on SEO experience specifically focused on content strategy, on-page optimisation, and digital PR.
- Proven track record of performing deep-dive content audits to drive organic growth and maintain site hygiene in an enterprise environment.
- Experience using AI tools for content optimisation, content generation, or workflow automation.
- Strong understanding of Digital PR and how backlinks, media signals, and brand mentions influence search engine and AI-powered results.
- Ability to translate complex B2B or real estate topics into clear, media-friendly narratives that capture audience attention.
- Expertise in using SEO platforms and digital performance analytics tools to inform content decisions.
- Ability to repurpose and position content for AI-driven platforms.
- Strong analytical skills and comfortable interpreting data.
- Excellent communication skills and ability to collaborate with global teams.
- Bachelor’s degree in Marketing, Communications, Digital Technology, or equivalent experience.
Preferred Qualifications
- Experience working in an enterprise/global SEO environment
- Familiarity with Sitecore or enterprise CMS tools
- Understanding of AI-assisted workflows and optimization frameworks
- Experience in PR coordination or digital communications
- Familiarity with international SEO strategies and regional search engines
- Highly organized, detail-oriented, and proactive
- Strong communicator and collaborator
- Comfortable working in a fast-paced global environment
- Eager to explore new AI tools, methods, and SEO advancements
- Strong critical thinking and problem-solving skills
Why Cushman & Wakefield Cushman & Wakefield is a global leader in commercial real estate, committed to innovation and modern digital excellence. As part of the Digital Marketing, Communications & Research Technology team, you will drive meaningful impact across our global brand, enhance visibility, and contribute to the evolution of AI-supported digital capabilities. You’ll work alongside a global network of specialists, leaders, and innovators dedicated to elevating C&W;’s digital presence and advancing the future of search.
INCO: “Cushman & Wakefield”
