Senior Technical Product Marketing Manager - Human Identity & Access

Why This Role Matters:

Your work will shape how customers, partners, and internal teams understand and
adopt CyberArk’s human-focused identity products (Endpoint Privilege Manager,
Workforce Identity, IGA, IT & Dev solutions). You’ll translate deep technical capabilities
into clear business value, making the difference between “just another tool” and “can’t
live without” security solutions.

What You’ll Do
 Own the technical positioning and messaging for the human-access product
suite, crafting clear, differentiated value propositions.
 Develop and deliver go-to-market and sales enablement materials: solution
briefs, data sheets, integration guides, competitive comparisons, demo scripts,
reference architectures, etc., for both technical and business audiences (sales,
pre-sales, field, partners).
 Collaborate closely with Product Management and Engineering to deeply
understand product capabilities, roadmap, technical dependencies, and real-
world use cases.

 Lead and coordinate product launches and feature rollouts, aligning GTM
activities across field marketing, sales, partner teams, and customer success.
 Enable the field: deliver demos, hands-on labs, webinars, workshops, and
technical training to sales engineers, customers, and partners to showcase how
products solve real identity and access problems.
 Monitor market trends, competitive landscape (e.g. identity/IAM, PAM, IGA
vendors), and regulatory developments; feed insights into positioning, roadmap,
and messaging.
 Work cross-functionally to represent the customer and user: understand their
identity-security challenges, compliance needs, and operational constraints -
shape messaging and content accordingly.

7+ years of experience in technical product marketing, product marketing,
solutions engineering, product management, or similar, preferably within
cybersecurity or enterprise software.
 Strong technical competence or background (e.g. computer science,
engineering, or equivalent). Confident grappling with identity, access, privileged
access, IGA, workforce/Dev identity, hybrid/cloud environments.
 Demonstrated ability to craft technical content (whitepapers, datasheets,
integration guides), produce clear positioning and messaging, and deliver
compelling demos/presentations to technical and business audiences.
 Excellent cross-functional collaboration skills: Comfortable working with
engineering, product, sales, pre-sales, marketing, and customer success.
 Analytical mindset: Able to draw insights from market trends and competitive
data, and translate them into strategic positioning, messaging, and GTM moves.
 Strong communication skills (written and verbal), ability to simplify complexity
without losing precision, and confidence in presenting to senior
stakeholders/customers.
 Previous experience marketing identity security, IAM, PAM, IGA, workforce or
developer-access tools.

 Familiarity with enterprise security buyers, compliance standards, regulated
industries, and real-world identity/access challenges.
 Experience launching cloud-based IAM/SaaS solutions, developer-focused
identity tools, or hybrid security products.
 Experience delivering technical enablement (workshops, labs) for sales, partners,
or customers.
 Ability to travel (as needed) for field engagement, customer events, conferences,
or partner sessions.