Senior Strategy Planner

Warsaw, Masovian, Poland April 10, 2026

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Your role in a nutshell:

As a Senior Strategy Planner you will join a multidisciplinary team of experts, shaping award-winning projects that blend creativity with efficiency. You'll leverage your deep understanding of social media platforms, trends, and best practices to develop impactful strategies for our clients – leading brand from telecom.💡✨ 

 
You'll work hand-in-hand with our Client Engagement and Creative teams to develop solutions that hit the mark every time. With a solid grasp of brand strategy, market dynamics, business goals, communication objectives, and specifically digital and ATL strategy, you'll play a key role from start to finish.

 
And what’s in it for you? The chance to collaborate with major global brands, backed by the largest creative agency in Poland. Plus, you'll be surrounded by some truly inspiring and talented people. 

 
Sounds good? Join us on this exciting journey and make an impact!

✨Details:

  • Location: Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days
  • Reporting Line: Chief Strategy Officer
  • Close Collaboration: Strategy Team, Creative Team, Production Team, Client Engagement

🤌Your key responsibilities:

  • Deep dive into analytics: Exploring business insights, engaging with clients, and understanding industry trends and competition, with a particular focus on digital media analytics.
  • Crafting stories that matter: Preparing presentations that highlight campaign success, offer strategic insights, and actionable recommendations.📊🎯
  • Fueling creativity: Inspiring our creative teams with innovative strategies, strong briefs, and deep insights to craft groundbreaking campaigns.
  • Collaboration at its finest: Working closely with the creative team to align strategic vision with the best communication channels, specifically identifying and leveraging the most effective social media channels for each campaign.
  • Building strong relationships: Nurturing long-term client partnerships, tracking satisfaction, and proactively addressing their needs.
  • Sparking innovation:  Brainstorming to develop creative marketing strategies that turn ideas into reality, with a focus on innovative social media activations and campaigns.
  • Strategy into action: Transforming business objectives into clear communication goals and aligning them with the right activities for maximum impact. 
  • Sharing your know-how: Your colleagues are thrilled to learn from your experience. 

🔑 What you need to be successful:

  • 5+ years of experience in a similar role at a creative agency or strategy department of b2c brand.
  • Proven experience in 360° communication campaigns, with a strong ability to see the big picture in brand building.
  • Working experience with social research – you've used to get your hands dirty conducting qualitative research.
  • Intrest in advertasing and socila campaigns – you have your views and opinions on what works and what doesn’t.
  • Excellent communication skills – ability to build strong, trust-based relationships with clients.
  • An open-minded attitude towards feedback and always striving for the best outcome.
  • #OneTeamApproach – working closely with the entire squad and contributing to the process with a proactive mindset.
  • #NoBrilliantJerks – empathy and respect for every team member are core to our culture.
  • A proactive attitude – always on the lookout for new opportunities for our clients.
  • Confidence in presenting ideas during client meetings and discussions.
  • KPI-focused — your strategies are hitting our clients’ targets.
  • English & Polish proficiency at least at a B2 level - our clients and colleagues may require either of these.

 

✨Our offer:

  • Endless Growth & Development Opportunities 
    You will have the chance to work on cutting-edge, innovative projects with continuous support through mentorship, internal sessions, and personalized learning pathways via our e-learning platform. OurThrive Career Growth Program is designed to help you set clear career goals and achieve them—whether you're developing locally in Poland or exploring global opportunities. We also offer a LeadershipAcademy to nurture future leaders and build long-term success for every employee.
  • Stay Ahead with Cutting-Edge Learning 
    Through our partnership with Linkedin Learning, you'll have access to over universe of courses. This ensures you not only expand your skills but also stay at the forefront of a rapidly evolving industry.
  • Work-Life Balance Matters 
    We understand the importance of balance in life, which is why we offer flexible working hours and a hybrid model. We also encourage taking regular time off to recharge, ensuring that you maintain bothyour productivity and well-being.
  • Well-Being at the Forefront 
    Your well-being is our priority. With access to Medicover, Multisport, and our mental health resources, including employee assistance programs and wellness initiatives, we ensure you're supported bothmentally and physically.
  • Inclusive & Celebratory Culture 
    We celebrate diversity and inclusivity at VML. Through employee resource groups and various initiatives, we create a culture where every voice is heard and valued. We also love to celebrate successestogether, whether it's through VML Days, Foundation Days, or marking our collective achievements.
  • Global Reach with Local Impact 
    Be part of a global network while making a meaningful difference locally. Our international presence connects you to exciting collaborations and learning opportunities worldwide. You'll also have accessto a variety of activities with the WPP Campus, including yoga sessions, group runs, and more, creating a vibrant, active community.

Next steps?

  • If this ad speaks to you and you feel like it could be a great fit, we encourage you to apply.
  • If your profile matches our position, Magda will contact you to arrange a phone interview.
  • After the phone call, you’ll receive a homework assignment to showcase your skills, with up to 5 days to complete it.
  • If your assignment meets our expectations, you will be invited to a 60-minute online interview with the hiring manager, Paweł.
  • After that, we make a decision—and of course, you’ll get feedback at every stage of the process.

Our culture:

We’re all about building real relationships. No superficial connections here—just genuine interactions that matter. We’re innovators at heart, always pushing boundaries and challenging the status quo. We embrace the journey of trying, winning, failing, and trying again. We face every situation, even the tough ones, with a can-do attitude and a smile. Optimism is our guide to finding the best solutions. We’reinclusive and welcoming. We care that everyone feels valued and included at VML, no matter their background or beliefs. 
#ConnectingMeaningfully, #InspiringCreatively, #ApproachingPositively, #IncludingPurposely

#LI-EMEA

 

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Poland Pay Range
8 500 zł17 042 zł PLN

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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