The Senior Publishing Manager, FPS Games (China) will report to General Manager of EA Publishing China

Responsibilities:

Market & Product Research
l You will monitor China and global FPS game market trends, with a focus on core player demands, monetization models and competitive landscape across sub-genres like tactical shooters, hero shooters and battle royales
l You will analyze genre evolution paths of leading FPS franchises, and track gameplay improvement trends in both global and Chinese markets

Product Strategy Development
l You will deconstruct core game loops, meta systems and player retention mechanisms of successful FPS titles for us.
l You will develop FPS-specific product evaluation frameworks and localization best practices for us.

Cross-regional Coordination
l You will lead agreement between global development and China publishing teams
l You will manage localization processes including cultural adaptation

Data-driven Decision Making
l You will integrate market data, operational metrics and competitor intelligence
l You will establish product health monitoring systems

Executive Reporting
l You will produce professional research reports and presentations
l You will present recommendations to senior leadership

Qualifications:
l 5+ years in the game industry with proven experience in FPS game publishing in CHina
l Deep and demonstrated understanding of renowned FPS games, covering their gameplay mechanics, esports ecosystems, community culture and global market performance.
l Hands-on experience operating at least one well-known international IP FPS game to be officially published in the CHina market
l Preferred experience working in multinational game companies.
l In-depth understanding of the China FPS game market, including player demographics, regulatory environment, competitive dynamics and preferences.
l Experience in Steam product operations, especially for FPS titles.
l Proficient in tools and methodologies
l Excellent collaboration skills
l Native Chinese and fluent business English