Senior Product Marketing Manager (f/m/d) - Berlin
How will you make an impact?
Are you excited by how AI, content infrastructure, and composable systems are transforming modern businesses? Do you enjoy turning highly technical capabilities into differentiated messaging that resonates with developers, architects, product teams, and enterprise buyers? If yes, then you will love this role!
We’re hiring a Senior Product Marketing Manager to serve as a resident storyteller and go-to-market leader for Hygraph’s platform. You will shape product positioning, drive GTM strategy across key use cases, and help customers understand why structured content and governance matter more than ever in the AI age. You will report to the Chief Marketing Officer.
This role is ideal for someone who thrives at the intersection of:
Technical depth and strategic narrative
Product and market clarity
Developer empathy and enterprise relevance
Creative storytelling and executional rigor
What you will be working on:
Partner closely with Product Management, Engineering, Sales, and Marketing to develop differentiated positioning, messaging, and go-to-market strategy.
Lead product launch planning and execution, including narrative development, campaign strategy, and enablement materials.
Support compelling customer- and market-facing content across the funnel, including blog posts, decks, messaging frameworks, solution briefs, videos, and webinars.
Develop sales enablement and competitive playbooks that help Hygraph win against platforms like Contentful, Storyblok, Sanity, and Contentstack, especially in complex content and enterprise scenarios.
Own core market and competitive research, translating insights into clear messaging, sharper ICP alignment, and more effective GTM execution.
Collaborate with strategic partners in the composable ecosystem (cloud, commerce, DX platforms) to build joint messaging and go-to-market initiatives.
Drive thought leadership around the evolving digital experience market, including how AI is reshaping content operations, governance, and experience delivery.
Operate independently in a fast-moving, high-ownership environment, managing multiple cross-functional projects from concept to execution.
