Senior Product Marketing Manager

The Senior Product Marketing Manager is responsible for driving go-to-market strategy, positioning, and messaging for healthcare SaaS solutions. This role collaborates closely with product management, sales, and customer success to ensure alignment with market needs and business goals.

Key Responsibilities:

• Go-to-Market Strategy
  • Develop and execute product marketing strategies aligned with business objectives
  • Lead product launches and cross-functional initiatives
• Messaging & Positioning
  • Create compelling messaging for target personas and market segments
    Translate complex technical concepts into customer-centric language
  • Partner with sales to develop enablement tools and training materials
    Support sales teams with value propositions and competitive insights
• Market & Competitive Intelligence
  • Conduct market research and competitive analysis
  • Use insights to inform product strategy and differentiation
  • Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech — and translate insights into actionable implications for Product, Sales, and the Executive Team.
• Cross-Functional Collaboration
  • Work closely with product, sales, and customer success teams
  • Align marketing efforts with product development and customer needs
• Architect a Repeatable GTM Engine
  • Own the creation of a repeatable, reusable GTM framework that accelerates product launches and ensures commercial readiness across the portfolio.
  • Be a Revenue and Growth Driver
  • Turn Product Marketing into a commercial growth catalyst that maximizes revenue from existing and new offerings.
  • Recommend low performing product sunsets and create a sunset strategy with commercial, finance, pricing and customer success organizations. Strategy directs segmentation, targeting, positioning, migration incentives to preserve market share of migration customers

Required Qualifications:

• Bachelor’s Degree in relevant field
• Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
• 8-12 years of relevant work experience
• Proven experience in product marketing within a SaaS or healthcare technology environment
• Strong communication and storytelling skills
• Ability to translate complex technical concepts into customer-centric messaging
• Experience collaborating with cross-functional teams
• Analytical mindset with ability to derive insights from data
• Ability to travel 15-20%

Other Knowledge, Skills, Abilities or Certifications:

• MBA or advanced degree is a plus
• Familiarity with HIPAA, HL7, and healthcare compliance standards
• Experience with CRM and marketing automation tools
• Knowledge of buyer personas and customer journey mapping
• Ability to thrive in a fast-paced, agile environment

Fortive 9 Behaviors:

Customer Obsessed: Champions a customer-focused culture by anticipating evolving needs and shaping solutions that deliver long-term value.

Strategic: Drives organizational impact by using data to derive insights that inform near-term and mid-range goals

Innovation for Impact: Influences innovation through demonstrating bold thinking and experimentation in own work and coaching others to do the same.

Inspiring: Demonstrates purpose-driven impact through expertise and collaboration.

Builds Extraordinary Teams: Drives impact through collaboration and influence by fostering trust, sharing expertise, and aligning efforts across teams.

Courageous: Influences and leads by example through action and integrity—moves quickly toward goals, tackles challenges head-on, and encourages open sharing of ideas without fear.

Delivers Results: Leads complex initiatives to successful completion with high standards, precision, and urgency.

Adaptable: Appliesrigor and stays true to process while fostering adaptability within the team.

Lead with FBS:Embraces FBS and models lean principles by mentoring peers and influencing teams, and going to Gemba for first-hand insight.

Originally posted on Himalayas