Senior Marketing Specialist

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia February 25, 2026

Company Overview

cbs APAC is a leading international consultancy headquartered in Heidelberg, Germany. We deliver high-end quality consulting and technology services to large industrial corporations that run SAP. For more information about our company, please visit our website at cbs APAC.

Job Summary

The Senior Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing initiatives that drive demand, strengthen brand presence, and support business growth. This role works cross-functionally with sales, product, regional, and business unit (BU) teams to deliver measurable marketing outcomes across external marketing, digital channels, and content initiatives.

Position: Senior Marketing Specialist

Module: Marketing

Location: Kuala Lumpur, Malaysia

Job responsibilities:

External Marketing & Campaign Management

Lead external marketing initiatives, including event management, sponsorships, and industry engagements.
Coordinate cross-market campaign execution, ensuring alignment with business units (BUs) and overall business priorities.
Manage end-to-end campaign planning and execution, from strategy and budgeting to launch, optimization, and performance reporting.
Support and execute demand-generation programs designed to drive qualified leads and pipeline growth.

Cross-Functional Collaboration

Collaborate closely with sales, product, and regional leadership teams to align marketing strategies with commercial objectives.
Act as a key marketing partner to ensure consistent messaging and effective go-to-market execution across regions and channels.
Translate business goals into actionable marketing plans with clear KPIs and measurable outcomes.

Digital & Social Media Marketing

Manage digital and social media channels, ensuring consistent brand voice and effective audience engagement.
Plan, execute, and optimize digital campaigns to increase awareness, engagement, and lead generation.
Monitor performance metrics and use insights to continuously improve digital marketing effectiveness.

Content Marketing

Develop and oversee content marketing initiatives, including campaign assets, thought leadership, and promotional materials.
Ensure content aligns with brand positioning, customer needs, and campaign objectives.
Collaborate with internal stakeholders and external partners to produce high-quality, impactful content.