Senior Marketing Executive
Support the planning and execution of online and offline marketing campaigns, including monthly and always-on initiatives
Review and coordinate campaign assets such as copywriting, visuals, timelines, and budgets across channels
Support performance marketing execution by monitoring results, reviewing reports, and recommending optimisations
Act as a day-to-day liaison with external partners including UGC creators, KOLs, merchants, and workshop partners
Support loyalty programme operations, including partner coordination, customer queries via CX, and performance tracking
Coordinate in-store messaging updates across stores, working with Retail Ops and Creative teams
Maintain marketing data and reporting, including campaign performance tracking and month-end requisitions
Provide operational support for offline activations, including event setup and on-ground coordination
Min. 2 years of marketing experience, ideally in retail, e-commerce or consumer-facing brands
Diploma or degree in Marketing, Communications, Business, or a related field
Strong command of the English language, both spoken and written. Mandarin is a plus!
Strong understanding of digital advertising platforms (Meta Ads, Google Ads) and experience managing ad budgets and analysing performance metrics
Experience with content strategy, copywriting, and creative development
Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously
Hands-on, resourceful, and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g., ChatGPT, Claude) to enhance efficiency in copywriting, content ideation, and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics
Due to the high volume of applicants. Only shortlisted will be notified.
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