Senior Marketing Executive - 12-month FTC

About AXA: AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence. AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it. Job overview: You’ll deliver direct response performance marketing activity, through effective, efficient planning and implementation to acquire new customers, contributing to profitable growth and achievement of individual sales plans and targets. Key responsibilities: Drive growth in AXA Health organic and AI (artificial intelligence) visibility and authority through new and existing private medical insurance (PMI) content and articles. Make incremental on page and off page improvements. Work with internal stakeholders and external agencies to develop content, articles and digital public relations (PR) opportunities to drive organic search improvements. Support and integrate brand campaigns across relevant channels incorporating campaign assets and copy. Own optimisation of quote portal content and functionality. Provide feedback and insight. Action necessary sign offs. Establish positive and productive cross departmental, company and group relationships with all relevant areas to ensure effective delivery of plans. Ensure all processes and activities maintain AXA policies regarding regulatory and compliance requirements. Work arrangements: At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending our Tunbridge Wells office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition. Your skills & experience: Technical marketing expertise in lead generation, data management and analytical skills, working to cost per acquisition metrics, is required. Experience in a complex financial services or insurance organisation is needed. Significant experience and background in organic search strategy, planning and implementation. Analytical skills, with experience using data to inform content strategies and measure performance. Creative problem-solver, eager to experiment with new content formats and strategies to drive engagement. Excellent relationship management skills. Commercial and strategic awareness. Organisational and project management skills. Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site. As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years. How to apply: To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [email protected]. We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date. #LI-Hybrid #Health