Senior Manager, Sports Partnership

Job Description Summary:

Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

The Sr. Manager, Media Partnerships with manage the strategy, identification, development and execution of partnerships and marketing plans across a sector of sports, entertainment and lifestyle including (but not limited to) professional athletes and teams in NBA, NFL, MLB and collegiate sports, and influencers, and Paid Media sources.  This role leads ongoing alliances, manages relationships, and helps leverage and activate partners and properties across the Advanced Hydration marketing mix. 

Function Related Activities/Key Responsibilities:

• Key collaborator responsible for identifying, gaining internal consensus, and developing sports and entertainment initiatives to support the portfolio of brands across the marketing mix including but not limited to national campaigns, experiential activation, digital & social media, sales programs, incentives and more.
• Responsible for the development and execution of creative and content that generates compelling activation plans to drive consumer, retailer, and distributor excitement
• Responsible for complex negotiations focused on optimal deal points and terms between key internal and external senior level stakeholders. 
  • External industry partner communications require specific understanding of the sports and entertainment industry, players, market rates and precedent.  Creative problem solving and relationship management skills are paramount to successfully achieving positive ROI.
• Leverage Team BODYARMOR and POWERADE athlete partners (30+) and sports properties (6+ national properties, 30 clubs) to activate brand experiences and programs that drive awareness, sales, brand health and consumer purchase. 
• Day-to-day management of agency partner supporting initiatives within the NIL space, ensuring the Advanced Hydration portfolio remains within compliance across state laws and is maximizing opportunities with NIL
• Responsible for the preparation and organization of production shoots featuring athletes
• Day-to-day management of team athletes and team/league partnerships; working with agencies/agents to maximize partnerships on behalf of brand
  • Grow and maintain partner relationships
  • Contractual obligations and documentation
  • Working closely with internal cross-functional sales and marketing departments so athlete services meet brand/organization needs
  • Leverage and manage marquee sporting events
  • Collaborate on production process for national campaigns on behalf of partners
  • Management of asset inventory and prioritization
• Responsible for the delivery of over 300+ service hours, appearances, social media requirements, press and more to benefit brands, bottlers, and customers.

REQUIREMENTS:

• BA required; Advanced degree (MA/MBA) preferred
• 6 Years relevant Partnerships experience required
• Residence within 50 miles of ATL area required
• Ability to support very granular administrative tasks required
• Excellent collaborator with strong interpersonal skills required
• Ability to handle celebrity level requests and work that could involve administrative functions required
• Subject matter expert with industry knowledge, experience, and extensive network of relationships across the business.
• 20% travel required

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States of America: $139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

May 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.