Senior Manager of Marketing and Communications

Role Overview

The Senior Manager of Marketing and Communications (SMoMC) is a key leader on the Shared Services Team responsible for elevating KIPP Jacksonville’s public profile and strengthening enrollment and talent pipelines through strategic, high-impact communications. This role owns the regional marketing and communications strategy, directly influencing student and teacher recruitment outcomes. The SMoMC also oversees the media intern program, cultivating future storytellers who amplify KIPP Jacksonville’s joyful and equitable learning environment.

This is a year-round, full-time position that partners closely with the School Operations, Talent, and External Affairs teams.

Key Responsibilities

Strategic Marketing & Recruitment Impact

• Develop and lead regional marketing strategy with clear goals for student recruitment, teacher recruitment, and community brand awareness.
• Partner with the Director of Enrollment and the Director of Talent to analyze data and optimize campaigns based on conversion metrics.
• Oversee marketing budgets to ensure investments yield strong enrollment and hiring returns.
• Lead paid media efforts (e.g., digital, radio, billboard) and track impact on application generation and brand growth.

Digital & Social Media Management

• Manage all regional social media accounts and content calendar.
• Supervise media interns and provide coaching in social media storytelling, brand alignment, and field coverage.
• Oversee the KIPP Jacksonville website and drive content updates aligned to family and teacher-facing priorities.
• Lead digital newsletters and email campaigns for prospective families, staff, and community partners.

Internal & External Communications

• Write and distribute regional internal newsletters and updates in coordination with executive leadership.
• Develop external messaging, including press releases, media statements, op-eds, and donor-facing communications.
• Create and maintain standardized parent communication templates (e.g., welcome letters, orientation info, FAQs) to ensure consistent, timely, and high-quality messaging at the start of each school year.
• Serve as the central point of contact for all external-facing media requests and brand partnerships.

Collateral Development & Brand Management

• Design or oversee creation of branded marketing materials (e.g., school flyers, recruitment materials, swag).
•  Ensure consistent branding across presentations, signage, social media, and printed content.
• Maintain a library of brand assets, photography, and video content for recruitment and development use.

Key Success Metrics

• 30% of new student applications come directly from marketing campaigns.
• Quarterly increase in engagement across social media platforms.
• Measurable increase in teacher applicant pipeline from targeted campaigns.
• 100% of major regional events supported with timely, on-brand communications.
• All schools and departments report receiving responsive and high-quality communications support.
• Media intern program results in high-quality field coverage and content production each quarter.

KIPP

KIPP Public Schools is a national network of tuition-free public schools educating nearly 190,000 students in grades Prek-12 across 21 states and Washington, DC. While each of our schools is as unique as the community to which it belongs, we are united around a shared promise: Together, A Future Without Limits. You can learn more at www.kipp.org.

KIPP Jacksonville Public Schools
KIPP Jacksonville Public Schools is part of the KIPP national network. Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose – college, career, and beyond – so they can lead fulfilling lives and build a more just world. 

In the 2025-2026 school year, the KIPP Jacksonville region will be comprised of four schools educating more than 3,000 students, kindergarten through twelfth grade in the North and West sides of Jacksonville, Florida.

• KIPP Impact Academy: Kindergarten - 8th grade 

• KIPP VOICE Academy: Kindergarten - 8th grade 

• KIPP Bessie Coleman Academy: Kindergarten - 8th grade 

• KIPP Bold City High School: 9th - 12th grade

In the current school year, teachers at KIPP Jacksonville Public Schools work the following hours Monday through Friday and may have occasional meetings or special school events outside of these hours. Hours for teachers and students may vary slightly by school.

• K-8 Staff: 7:30am - 4:30pm, K-8 Students: 8:00am - 3:30pm, Wednesday K-8 student dismissal is at 1:30pm 

• High School Staff: 6:45am - 3:45pm, High School Students: 7:15am - 2:30pm, Wednesday High School student dismissal is at 12:30pm. 

Every Wednesday is a student early release day, which allows teachers to participate in weekly professional development and content team meetings. *This doesn’t include Wellness Wednesdays when all staff leave at student dismissal. 

To support these schools, we will employ more than 400 full-time staff members. We seek educators and colleagues that represent our core values of high expectations, growth mindset, commitment to team, trust, joy, and sustainability. To learn more about what it is like to work and teach at KIPP Jacksonville Public Schools, please visit www.kippjax.org/teach where you can also view all of our job postings.

Why Teach at KIPP? 

At KIPP, we see the gifts in everyone who walks through the doors of our schools - especially our teachers. Their skill. Energy, Love. Their determination. On the good days and on the hard days. So we support our teachers to make the most of those gifts.

The KIPP Difference 

• Respect - For our teachers’ innate talent and desire to learn, for their professional growth, and for the lives they lead beyond our walls. We offer pay and benefits that reflect our appreciation for the invaluable role our teachers play in lighting paths to opportunity for students

• Support - As our teachers progress through the day, the year, and their careers, we ensure they always feel the KIPP Team and Family at their backs, with opportunities to lead and support to grow

• Purpose - Together, our students, schools, families and communities share an ambitious mission to create a future without limits. We need talented teachers to realize it. Shape the future for your students and yourself by joining us in our work. 

Required

• Bachelor’s degree

• Minimum of 3 years of professional experience in marketing, communications, or a related field

• Strong project management skills and ability to manage multiple campaigns simultaneously

• Exceptional written, visual, and verbal communication skills

• Proficiency in social media platforms, email marketing tools, and CMS/web management

• Comfort with graphic design tools (e.g., Canva, Adobe Creative Suite, PowerPoint)

Highly Preferred

• Experience in a nonprofit, charter school, or mission-driven organization

• Understanding of brand strategy and storytelling in educational or equity-focused settings

• Familiarity with photography, video editing, or content management systems

In accordance with Florida House Bill 531, this position requires a background screening through the Care Provider Background Screening Clearinghouse. For more information regarding the screening process, education, and awareness, please visit the official website at: https://info.flclearinghouse.com

This is a full-time, year-round position based at the KIPP Jacksonville Regional Office. Typical hours are 8:00 a.m.–5:00 p.m., with some flexibility required around major events, campaign launches, or media deadlines. After initial onboarding this role will have a hybrid work schedule with 3 days required in office each week and two days remote.

Pay and Compensation

• Base pay starts at $62,000 and is commensurate on experience

• Individual health benefits (including medical, dental and vision)

• 403(b) retirement program with a company match

• All staff members receive individualized support and professional development

APPLY
Please complete an application and upload a resume via our job board. No applicants will be considered who submit resumes through other job postings.  Link here: https://careers.smartrecruiters.com/KIPP/jacksonville 

NOTE: If you're a current KIPP Jacksonville team member and are interested in applying, you should 1) let your current manager know that you're interested and 2) complete the application in its entirety online. 

QUESTIONS

If you have questions about this position at KIPP Jacksonville Public Schools, please email LaShawnda at [email protected]

Please understand that resumes and/or cover letters are not accepted via email and you will be redirected to apply via the website.

KIPP Jacksonville Public Schools is committed to a policy of equal treatment for all individuals applying for employment at our schools. KIPP Jacksonville Public Schools does not discriminate on the basis of race, color, gender, handicap, age, religion, sexual orientation or national or ethnic origin.