Senior Growth Marketing Manager

As the Senior Growth Marketing Manager, you will be the part of the engine behind Hey Harper’s next phase of growth. Sitting at the intersection of the Demand and Marketing teams, your primary goal is to de-risk our growth. You will move beyond the "standard" paid social playbook to discover, test, and scale the next generation of acquisition channels: both online and offline. By combining a growth mindset with technical rigor in measurement, you will ensure every dollar spent is an investment in incremental, profitable revenue.

Key areas of your Role

1. New untapped demand

• Identify and launch: Move beyond Meta to unearth new demand. You will own the end-to-end strategy for channels like TikTok, Snapchat, YouTube, Applovin and Connected TV (CTV).

• Scale from zero: Build out the infrastructure, creative testing frameworks, and bidding strategies for channels we haven’t yet mastered.

• Offline Potential: Explore and test offline growth levers (OOH, direct mail) where they align with our digital DTC strategy.

2. Onsite growth & Experimentation

• Conversion optimization: Partner with the Ecommerce team to run A/B tests and experiments on-site to ensure the traffic you drive actually converts.

• Behavioral analysis: Deep-dive into customer behavior to identify friction points and "growth levers" within the user journey.

• DTC/Ecommerce: Proven experience working with consumer brands in the DTC/ Ecommerce landscape.

• Behavioral analysis: Deep-dive into customer behavior to identify friction points and “growth levers” within the user journey.

3. Measurement & Demand stack

• Technical architecture: Own the technical setup of our MarTech stack. You will ensure our tracking is airtight and our automations are driving efficiency.

• Scientific rigor: Lead our MMM (Marketing Mix Modeling) and incrementality testing efforts to move beyond the limitations of last-click attribution.

• Data-driven action: Translate complex attribution data into clear, actionable insights that prevent the team from getting "trapped" by misleading platform metrics.