Senior Experience Strategist
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What will your day look like?
As a Senior Experience Strategist, you will act as an advocate for the end-customers with the goal of consistently ensuring a cohesive, customer-first approach to marketing automation, personalization, loyalty and CRM and to the wider connected customer experiences at scale. Your goal will be to humanize the relationship between brands and consumers, leveraging the power of data and technology to make every moment matter.
Your role will be highly client-facing, requiring you to build strong relationships with key stakeholders both internally and externally to push innovative thinking and deliver best-in-class solutions for our clients.
More specifically, your tasks will include:
- Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.
- Representing and implementing VML MAP’s proven frameworks and methodologies, setting the strategic direction for outstanding data–driven connected customer experiences for our clients and their customers.
- Actively contributing to engagements with brands with a customer-centric approach, prioritizing experience strategy at the heart of every touch point.
- Consulting both internally and externally as well as defining engaging omni-channel customer journeys, connecting relevant consumer moments through data, tech, content and insights.
- Facilitating seamless collaboration our capabilities to meet project deadlines and ensure industry-leading quality and client satisfaction.
Who are you going to work with?
At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills.
Your work will depend on collaboration with the wider VML MAP capabilities, which means you will get to collaborate closely with experts in technology, data, design, business consulting and client services from our offices globally.
In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, financial services.
What do you bring to the table?
As a person, you are an outgoing, sociable team player with strong interpersonal skills and with a self-starter and can-do mentality. You find energy in thinking-out-of-the box and solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to draw sound insights from data and switching between tech-first and human-first perspectives to translate business objectives into clear strategic recommendations. Finally, turning your strategies into tactical and scalable omnichannel communications through strong and concise storytelling is key to succeeding in the role.
Additionally, you have a global perspective and flair for cross-cultural collaboration, ensuring seamless alignment between our different offices.
Ideally, you have:
- A relevant degree within the fields of marketing, advertising, communications and/or digital consulting.
- Experience with leveraging tech and data to enable customer-centric design and personalization at scale.
- Knowledge of the capabilities, opportunities, and limitations of marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or similar platforms.
- Excellent communication skills, both oral, written and in visual presentations.
- Strong collaboration skills. Experience working cross-culturally between the U.S. and Europe is a strong advantage.
- Experience working effectively in flat organizational structures, where collaboration and flexibility take precedence over set procedures and hierarchy.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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