Senior Director, Growth Marketing

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time, enabling better decisions, sustained behavior change, and better long-term health. WHOOP is hiring a Senior Director, Growth Marketing to own how growth capital is allocated and translated into predictable sales across the business. Reporting to the VP of Growth, this leader will serve as the control plane for growth - overseeing performance marketing, growth forecasting, and commercial go-to-market orchestration across direct acquisition, cross-sell/upsell, and membership renewals. This is a high-impact leadership role for a highly analytical and commercially minded growth operator with deep performance marketing experience and strong strategic judgment. The role focuses on deciding where and how WHOOP invests our performance marketing budget, translating company-level goals into executable GTM plans, and holding the organization accountable to outcomes through clear targets, disciplined forecasting, and rigorous measurement. You will operate at the intersection of growth strategy, performance marketing, finance, and product - bringing clarity, rigor, and coherence to a complex growth system that spans multiple products, channels, and lifecycle stages.