Senior Director - Channel Marketing, Star Plus

Job Summary: This is a strategic role in the marketing team of Star Plus that will contribute to the overall reach and growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. About the team: This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.