Senior Copywriter (EN/AR)
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Arabic & French Digital Copywriter (Freelance)
Job Summary
We are looking for a skilled Arabic and English Digital Copywriter to create, translate and adapt English digital content into Arabic (with GCC tonality). The role requires more than direct translation – it’s about ensuring that localized content reads naturally, reflects cultural nuances, and maintains the original brand voice and intent. You’ll work across a range of digital channels, including websites and email campaigns, ensuring every piece resonates authentically with local and regional audiences.
Key Responsibilities
- Translate, adapt, and refine English content into Arabic (with GCC tone) for websites, email campaigns, landing pages, and other digital assets.
- Ensure translations capture the tone, intent, and emotional impact of the original copy while tailoring it to cultural and linguistic context.
- Collaborate with designers, strategists, and marketing teams to align messaging with brand and campaign objectives.
- Write and optimize email campaign content (subject lines, body copy, CTAs) in Arabic to drive engagement and conversions.
- Ensure copy adheres to SEO and email best practices.
- Maintain consistency in voice, tone, and style across all touchpoints.
- Proofread and review all translated materials to ensure accuracy, fluency, and brand alignment.
- Stay informed on regional language trends and GCC communication styles to ensure relevance and authenticity.
Qualifications & Skills
- Fluency in Arabic (native-level, GCC dialect familiarity) with strong English proficiency.
- Proven experience (3+ years) in digital copywriting, translation, or localization for brands or agencies.
- Strong understanding of GCC cultural context and communication styles.
- Excellent writing, editing, and conceptual skills across digital formats.
- Ability to manage multiple projects with attention to detail and deadlines.
- Experience working in a digital agency or marketing environment preferred.
- Familiarity with SEO and digital analytics tools is a plus.
Preferred Attributes
- Creative yet precise writer who can balance tone, culture, and clarity.
- Proactive collaborator who thrives in multicultural teams.
- Adaptable, curious, and passionate about language and storytelling.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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