Sales Manager Nordics & Eastern Europe - Lankhorst Taselaar

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

The Sales Manager Nordics & Eastern Europe is responsible for achieving sales and profitability targets across the Nordic and Eastern European markets. The role ensures a high level of customer service to distributors, dealers, and OEM partners, while actively developing market share through new customer acquisition and strengthening existing relationships. The Sales Manager plays a key role in implementing the commercial strategy within these regions, contributing to Lankhorst Taselaar’ s long-term growth in line with Brunswick’s strategic priorities. The role will be based in Heerenveen, with moderate travel across the regions.

Accountabilities:

• Contributes to the commercial strategy and regional sales plan for the Nordics & Eastern Europe in alignment with the overall Lankhorst Taselaar sales strategy.
• Develops and executes the annual sales budget for the Nordics & EE region, including forecasting, market projections, and profitability planning.
• Monitors monthly sales performance, identifies deviations, and initiates corrective actions to ensure alignment with company financial objectives.
• Develops appropriate control, performance measures and generates reports to assist in the accomplishment of the sales objectives. Provides comprehensive periodic reports to the general management.
• Directs the annual planning, expense and budgeting processes for the sales of the export markets. Monitors progress monthly and revises accordingly to support corporate sales and financial requirements and guidelines.
• Leads and manages Nordics & EE account managers and/or agents by implementing departmental objectives, working methods, processes and procedures that meet the strategic, competitive, internal and external needs of the Company.
• Manages key customer accounts and distributors, ensuring commercial excellence, high service levels, and long-term partnership development.
• Identifies and develops new business opportunities in both existing and new markets (Nordics and EE), with a focus on sustainable and profitable growth.
• Gathers and maintains competitive product pricing information from the Nordics & EE markets and develops and maintains regional market pricing models for complete portfolio of products.  Alongside the P&A Pricing Specialist, establishes pricing strategies, recommended sales prices, discount structures.
• Approves proposed deviations from the set prices and discounts based on requests and recommendations of the P&A Pricing Specialist and the export sales team. Holds the accountability for entering price agreements per customers.
• Supports local sales representatives, agents, and internal customer service teams with commercial guidance, pricing structure, and customer communication.
• Collects, analyzes, and maintains competitive market data and pricing intelligence for all countries in scope; defines and maintains regional pricing strategies and discount policies.
• Provides monthly and quarterly sales performance reports, market analyses, and strategic recommendations to the Commercial Director and management team.
• Builds a culture of accountability and performance excellence within the sales organization, promoting collaboration with internal stakeholders.
• Ensures compliance with company policies, quality standards, ethical guidelines, and health, safety & environmental (HSE) practices.
• Strengthens collaboration with Brunswick Marine Europe (BME) and other Brunswick Business Groups (BBG) to identify and leverage cross-regional opportunities.

Skills & Knowledge:

• Bachelor or master’s degree with business or marketing orientation, or relevant experience in a similar role
• 5-year experience in sales management
• Experience with B2B sales of technical consumer goods
• Experience in the marine equipment industry is a plus
• Good working knowledge of MS Office and excellent on MS Excel
• English language (both written & verbal).Any other European language represents a good asset
• Good coordination skills
• Good numerical aptitude
• Excellent verbal and written presentation and communication skills
• Analytical and result-oriented
• Open to travel/business trips
• Out of the box thinking
• Good organizational skills
• Stress resistant
• Team player and teambuilder

Our offer:

• A Sales Incentive Plan (bonus) with a target of 15%;
• A company car with fuel/charging card;
• Group Pension/Insurance;
• Free access to LinkedIn Learning to support your personal growth;
• A unique, fun and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry.

Next is Now!  
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process. 
 

Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.

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