Sales Manager - NoMad Singapore

THE NOMAD WAY

Hospitality is at the core of what we do and who we are. It’s more than just a job; it’s a path to a career in our industry. Many of us at NoMad have grown from within these walls and we pride ourselves on providing these opportunities. We thrive to achieve our vision to be a thriving hotel combining the best of New York hospitality with Singapore charm. Our values connect us; our behaviours guide us; and our non-negotiables drive us. Welcome to NoMad Singapore

OVERVIEW OF ROLE

The Sales Manager – Rooms is responsible for driving room revenue through proactive sales efforts, account management and market development.

Reporting to the Director of Sales, this role focuses on identifying and securing business across key segments including corporate, leisure and travel trade. The Sales Manager plays a key role in building strong client relationships, increasing market share and positioning the hotel within the competitive landscape.

Working closely with Revenue Management and the wider commercial team, the role ensures that sales strategies are aligned with pricing, demand and overall business objectives.

MAIN DUTIES & RESPONSIBILITIES

The main responsibilities of the Sales Manager – Rooms are summarised below; however the list is not exhaustive.

GENERAL DUTIES

• Proactively identify, develop and secure room business across corporate, leisure and travel trade segments.

• Manage and grow a portfolio of accounts with a focus on room revenue generation.

• Conduct sales calls, site inspections and client meetings to promote the hotel’s room product.

• Respond to enquiries related to room bookings, corporate contracts and group room requests.

• Prepare proposals, contracts and rate agreements in line with hotel policies.

• Represent the hotel at trade shows, networking events and sales missions.

• Undertake any other duties or tasks deemed reasonable by the Director of Sales.

ACCOUNT MANAGEMENT

• Build and maintain strong relationships with corporate clients, travel agents, wholesalers and key partners.

• Develop account plans to grow production and maximise room nights.

• Monitor account performance and identify opportunities for growth.

• Ensure all client interactions reflect the brand standards and service philosophy of NoMad.

• Maintain accurate records of account activity and production.

SALES STRATEGY & PERFORMANCE

• Support the implementation of the hotel’s rooms sales strategy to achieve revenue targets.

• Work closely with Revenue Management to optimise pricing, availability and segmentation.

• Monitor market trends, competitor activities and demand patterns.

• Contribute to sales forecasting and pipeline management.

• Track individual performance against room night production and revenue targets.

COLLABORATION & COORDINATION

• Work closely with Reservations, Front Office and Revenue teams to ensure smooth handling of room bookings.

• Coordinate with Events and F&B teams where group business includes additional components.

• Collaborate with Marketing & Communications on campaigns targeting room sales.

• Ensure clear and accurate communication between clients and internal teams.

ADMINISTRATION & REPORTING

• Maintain accurate records in the CRM system, including account details and sales activities.

• Prepare regular sales reports, account production reports and pipeline updates.

• Track leads, conversions and room revenue performance.

• Ensure all documentation is completed accurately and in a timely manner.

GUEST EXPERIENCE & BRAND REPRESENTATION

• Represent NoMad Singapore with professionalism and confidence in all client interactions.

• Ensure a seamless and positive experience throughout the sales journey.

• Build long-term relationships that drive repeat room business.

• Uphold the brand standards and positioning of NoMad.

EXPECTATIONS:

The Sales Manager – Rooms is expected to:

• Always maintain a consistently professional demeanor.

• Represent NoMad positively in all interactions with internal and external stakeholders.

• Always adhere to company policies and procedures, including commercial and pricing guidelines.

• Demonstrate strong sales drive, accountability and ownership of room revenue targets.

• Foster clear communication across departments and with clients.

• Exhibit strong relationship-building and negotiation skills.

• Champion company values and foster a collaborative and results-driven working culture.

QUALIFICATIONS

• Degree or Diploma in Hospitality Management, Business Administration or a related field.

• Minimum 3–5 years of experience in hotel sales with a focus on room sales or corporate accounts.

• Strong understanding of room revenue drivers, segmentation and market dynamics.

• Experience managing corporate, leisure or travel trade accounts.

• Strong communication, negotiation and interpersonal skills.

• Ability to work independently and manage multiple priorities.

• Familiarity with CRM systems and revenue management concepts.

• Proactive, results-oriented and customer-focused mindset.