Sales Manager
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
MAIN PURPOSE
The Sales Manager is responsible for Cartier market share & brand presentation in each Retail Partners point of sales with a Cartier presence in the all territory of the Mexico Republic (Monterrey External Boutique + Watch POS). He leads the Sell-Out development by overseeing all aspects of clients’ policies, objectives and projects. Acts as interface with all connected departments to guarantee clients’ satisfaction.
KEY RESPONSIBILITIES
Reaches sell-out, market share and brand image objectives
· Ensures a flawless presentation of Cartier in each store under supervision.
· Leverages the expert teams (Communication, Marketing, VM, CRM, SDP, Supply Chain, Training etc.) to build a meaningful and actionable business plan for each Retail Partner and each POS.
· Defines with Marketing and local ExCo yearly and monthly sell-out forecasts.
· Animates the Ambassadors community.
· Depending on the Maison’s strategy, identify, assess and manage new opening/closing opportunities.
New Retail strategy execution
· Drives the transformation of the channel in line with the Maison’s strategy and transformation into New Retail: Espace installation in the whole network, clients’ data collection, clients’ services and activations development, and other New Retail projects (Mirror for instance).
· External Boutique: seamless and full integration in Cartier ecosystem.
Maximizes the impact of each POS visit
· Preparation: checks store status against prior commitments, analyses KPIs (sell-out, stock on hand, assortment relevance, client satisfaction results, training status).
· During visit actively develops the partnership (digs into the retailers’ concerns, updates the annual action plan), highlights environment & competition changes, adjusts brand presentation & merchandising.
· After visit drafts a quick recap of mutual commitments, dispatches tasks to relevant Cartier teams.
· Collects and develops market intelligence and update competitors’ information.
Brand ambassadorship
· Is responsible for responding to partners’ questions, or redirecting these questions to relevant expert teams, as a key contact for them (product knowledge, after sales, deliveries, systems).
· Resolves high-level client issues and develops appropriate solutions
· Forges a senior-level relationship with major point of sales, chains and other business partners
Reporting & Information management
· Coordinate Booster operations:
o Supports the POS users, troubleshoots potential usage issues
o Liaises with Booster key users, report issues, suggest improvements
· Update the Sell-Out, Stock and Selling-Cost reporting each month,
· Organize and maintain client’s database information
Management of a team of 1 person + Sales associates in Palacio de Hierro POS
· Leads, develops and manages a team of 1 Trade Marketing Coordinator + 6 externals sales associates
· Provides vision and cohesion to the team.
The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.
KEY SKILLS:
· Strong negotiation and partnership building skills to create mutual value
· Strong organizational and follow-up skills / Project management skills
· Analytical skills
· Excellent salesmanship to promote the Maison in multi-brand environment
· Luxury product & retail sensibility / Client-oriented
· Autonomy
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