Sales & Education Executive, MAC/BB/AV/DM, TR SEA

## Description PRIMARY FUNCTION Support the Area Sales and Operations Manager (ASOM) in achieving retail sales targets and business objectives by: * Managing daily counter operations efficiently. * Developing and supervising Beauty Advisors (BAs) and Airport Coordinators (APC). * Coordinating marketing activities and executing point-of-sale strategies for product launches and promotions. * Planning, implementing, and monitoring incentive programs for BAs. * Leading and motivating BAs and APCs to maximize brand retail sales. # RESPONSIBILITIES 1. Retail Sales Management * Collaborate with the Area Sales and Operations Manager (ASOM) to review monthly retail sales targets and performance for each location. * Analyze business results against sales objectives, trends, and competitive landscape. * Prepare and deliver monthly sales reports with commentary. * Ensure brand and counter presentation, including visual merchandising, consistently aligns with brand standards and philosophy. * Oversee and implement all promotional activities and in-store programs. * Communicate updates to Beauty Advisors (BAs) to ensure awareness of the marketing calendar and ongoing promotions. * Provide targeted guidance and instructions to BAs, tailored to individual strengths and development needs, to support achievement of sales goals. 2. Inventory management * Optimize stock levels and manage inventory (min/max) for the assigned focus market. * Ensure proper order replenishment and product assortment review in close collaboration with ASOM * Manage and follow up on product launches and testers 3. Support Promotional Events/ Activities * Coordinate and execute setting up details relating to High Profile Promotions and in-store programs and promotions working with Field Merchandiser or Project Executive * Provide feedback on marketing opportunities and monitors & identifies marketing potential for new and existing products and promotions. * Ensure all go-to-market materials and promotional elements are available in store to support launches. 4. Supervision and Team Management of Beauty Advisors * Assist ASOM in BA headcount and productivity to ensure sufficient staffing coverage for the counters * Conducts on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the Training Managers * Evaluate the performance of BAs and work closely with training managers to enhance product knowledge and sales techniques to improve performance * Ensure Beauty Advisors uphold grooming standards of the brand * Spend minimum 60% of time in-store coaching and working with BAs. 5. Train and develop Beauty Advisors * Closely collaborate with Education team to develop in-store training through regular store visit * Coach and motivate BAs based on individual talent and skills to drive sales objectives and brand equity * Work with ELC Beauty Advisors or Retailers BAs and coach them to achieve their sales goals. * Conduct Generic Staff Training ## Qualifications # * Bachelor’s degree in business management/administration or similar degree * Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry * Well groomed * Good organization and communication skills * Good presentation skills * Proficient in MS Office and Excel * Willingness to travel (50%) * Proven sales track record