Recruitment Marketing Specialist
TransPerfect is the world’s largest provider of language and technology solutions for global business. Operating in 100+ cities worldwide, we support organizations in communicating and expanding across international markets. Our Talent Acquisition team plays a critical role in fueling this global growth.
The Opportunity:
We are seeking an SEO & Digital Campaigns Specialist to join our Talent Acquisition team.
You will sit within Talent Acquisition and focus specifically on driving qualified candidate traffic, improving search visibility of job opportunities, and executing digital campaigns that directly impact hiring outcomes.
You will own the strategy and execution of SEO and paid digital initiatives that strengthen TransPerfect’s employer brand and increase candidate conversion globally.
Key Responsibilities:
SEO Strategy (Primary Focus):
Develop and execute a global SEO strategy for recruitment and careers content
Conduct keyword research aligned with hiring priorities across regions and functions
Optimize job descriptions, landing pages, and career site content for organic visibility
Implement structured data to improve search engine indexing
Perform technical SEO audits
Track rankings, traffic, and application conversion rates
Digital Recruitment Campaigns:
Plan and manage digital campaigns
Build targeted talent attraction campaigns for priority hiring initiatives
Monitor campaign ROI, cost-per-application, and conversion metrics
Analytics & Optimization:
Use data to inform talent attraction strategy
Create dashboards and performance reports for Talent Acquisition leadership
Identify opportunities to improve candidate funnel performance
Benchmark against competitors for recruitment search presence
Requirements
Required:
2+ years of experience in SEO and digital campaign management
Proven track record of driving measurable growth in organic traffic and conversions
Strong understanding of technical SEO and structured data
Data-driven mindset with strong analytical capabilities
Preferred:
Experience supporting Talent Acquisition or HR teams
Familiarity with Applicant Tracking Systems (ATS)
Experience optimizing global or multilingual career sites
Why Join the Talent Acquisition Team at TransPerfect?
Direct impact on global hiring strategy
Ownership of SEO and digital recruitment initiatives
Opportunity to shape how candidates discover TransPerfect worldwide
Fast-paced, international environment
Career growth within a global organization
Your Impact:
In this role, your work will directly influence how top talent finds and applies to TransPerfect. You will help build a scalable, search-driven recruitment engine that supports global expansion and business growth.
