Publishing Activation Lead - China market

About the Hiring Team Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. What the Role Entails About the Hiring TeamTencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.   Role PurposeAdapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities. Key ResponsibilitiesDeliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package. Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships. Localize global campaigns for tone, content, and platform alignment. Manage community channels and sentiment response across CN platforms. Gate and review content to ensure cultural fit and brand consistency. Monitor campaign performance and discover new growth or engagement opportunities. Who We Look For Must-Have Experience5+ years in CN game or entertainment marketing. Proven record of running successful campaigns on Chinese social platforms. Experience operating on Heyb