Product Marketing Communications Lead
Collaborate with Marketing Communications leadership and Distributed IT and Critical Power Systems product marketing and sales teams to develop a results-driven MarCom plan with clear objectives, metrics, budgets and schedules Proficiently use the OneLaunch process within PROLaunch to ensure on-time, effective launch communications Produce effective messaging, value propositions and content for product launches and other product marketing assets Apply Agile methodologies to product content development, ensuring on-time delivery, quality and performance of product content, and aligning MarCom strategies with business goals Ensure products are properly represented in segment campaigns, events and customer-focused initiatives, which may include key named accounts, sales agents, consultants and contractors Implement proper search strategies by collaborating with SEO team to optimize pages for search engine results page rankings Leverage dashboards to analyze/report metrics and make informed decisions to continually improve results Collaborate with channel marketing teams and Canada and LATAM teams to share and receive product content Proficiently use the tools in the MarCom tech stack, including Percolate and AEM Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile supplier invoices Bachelor's degree from an accredited university Three (3) - five (5) years of experience in marketing communications No relocation is being offered for this role. Only candidates within a 50-mile radius of Woodridge, IL will be considered. Active Duty Military Service member candidates are exempt from the geographical area. Educational focus in engineering or marketing 8 years of experience in marketing, preferably within the technology, data center, or industrial solutions space. Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred) Scrum experience Marketing communications and product launch communications expertise Electrical product, market and channel knowledge Aptitude for understanding and explaining highly technical information Aptitude for learning and adopting tools in the martech stack Adept at analyzing digital marketing data Experience with digital marketing, content marketing, SEO and analytics
