Performance Marketing Lead (TV/Offline Media)

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.     At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen! This role is a performance marketing leadership position focused on TV investment and TV steering. We call it Performance Marketing because the focus is on measurable impact, continuous optimization, and learning, rather than traditional TV planning approaches centered primarily on GRPs. You will be responsible for performance driven budget allocation and optimization across a significant annual TV investment, working closely with Brand, Creative, Media Agencies, Analytics, and Finance. The creative and storytelling direction is led by our brand and creative teams. Your role is to ensure the investment strategy is data informed, well governed, and continuously improved through testing and measurement. You will steer roughly €25M in annual investment and influence nine digit plus revenue outcomes.