Performance Marketing Executive
About the Role
We are seeking a data-driven Performance Marketing Executive with hands-on expertise in managing high-budget campaigns across multiple platforms, with a focus on lead generation, customer acquisition, and ROI maximization.
Key Responsibilities
Campaign Management
- Launch, oversee, and optimize multi-channel PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads, and Bing) from impression to conversion.
- Monitor daily spend pacing and adjust bids and allocations to ensure campaign efficiency, scalability, and improved ROAS/CAC.
- Track KPIs using GA4 and internal databases to produce actionable insights and dashboards for management.
- A/B Testing & Innovation: Drive continuous experimentation with ad copies, creatives, and landing pages to improve conversion rates and funnel performance.
Compliance & Governance
- Adhere to data security, privacy, and audit requirements (BFSI standards).
- Maintain documentation (data dictionaries, SOPs, dashboard user guides).
Required Qualifications & Skills
Experience
- 2-3 years in Performance marketing, preferably in BFSI/Insurance/Financial Services or fast paced consumer businesses.
Technical Skills
- Platform management: Google Ads (Search, Display, YT, UAC etc,) Meta Ads, Microsoft Ads and other similar marketing platforms.
- Excel: PivotTables, Power Query, Power Pivot, complex formulas, charts; VBA for automation
Interested candidate with the relevant skills please share your updated resume to [email protected] with subject line "Performance Marketing" alongwith the following details:
1. Current fixed CTC
2. Expected fixed CTC
3. Notice Period
4. Qualification (full time or part time)
