Partner Communications Social Platforms Manager

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Partner Communications Senior Social Platforms Manager plays a vital role in shaping how Apple shows up on our Partners’ social platforms globally. Social platforms are critical to their commercial success and this role leads the strategy, execution, and evolution of partner creative executions on social, blending editorial judgment, audience growth, brand stewardship, and performance optimization.

Description

The Partner Communications Social Platforms Manager is responsible for driving marketing innovation on social platforms and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. The ideal candidate is both a strategic thinker and a hands-on leader, fluent in platform culture, media, digital journeys, CRM, content formats, and analytics, with a strong point of view on how social drives brand relevance and business impact, maximizing both the Apple and the Partners’ brand and revenue.

Minimum Qualifications

10+ years of experience in a social creative strategy and execution role, with expert understanding of social platform algorithms, trends, and best practices Success in leading multi-platform social content and campaigns for a brand, media company, or cultural institution in a social agency/brand/publisher Track-record of collaborating with large cross-functional teams

Preferred Qualifications

Fluency in social culture, creators, communities, and storytelling Sharp, global perspective of what makes great socially-driven creative work Ability to delve deeply into a partner’s business, marketing strategy, and consumer insights, to understand challenges and find opportunities on social platforms Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative, and clear optimization plans Ability to develop positive relationships with partners and creators, and inspire them about what's possible within our brand tenets Passion for great work, seeing potential and cultivating it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead Can confidently build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization Experience in understanding business and product strategy and consumer insights, to build a global communications social strategy for partners Bachelor’s degree, MBA, or advanced business degree