Paid Social Manager (Mid-Level)
At Hey Harper, our Demand team doesn't just "buy media", we engineer growth. We are looking for a Paid Social Manager to join our Paid Social team. This role is the heartbeat of our daily operations on Meta and TikTok. You will be responsible for the health, scaling, and creative evolution of our primary acquisition channels. You’ll sit at the intersection of data and creativity, ensuring our message reaches the right person at the exact right moment.
Your Mission
Platform ownership: Take full responsibility for the daily management and optimization of Meta and TikTok. You aren't just "monitoring" ads; you are actively pushing for better performance.
Creative partnership: Work hand-in-hand with our creative team. You will brief new assets based on performance data, identify winning "hooks," and ruthlessly kill creative that doesn't meet our standards.
The testing machine: Run a continuous cycle of experiments: testing new audiences, bid strategies, landing pages, and creative angles to stay ahead of platform fatigue.
Proactive troubleshooting: Spot trends and performance shifts before they hit the bottom line. If a CVR drops or a CPM spikes, you’re already digging into the "why" and proposing a fix.
Data integrity: Move beyond "vanity metrics." You will use data to guide every decision, focusing on incremental growth and business impact rather than just platform-reported ROAS.
