Omni Activation Specialist
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Our Omni Activation Specialist is an integral part of our Omni Team, reporting to the Omni Activation Director. You will be responsible for:
Executing on-property activations across Hard Rock hotels, casinos, entertainment venues, and partner locations, ensuring seamless setup, execution, breakdown, and auditing.
Programming properties with omnichannel assets (print and digital) to support acquisition and cross-channel engagement.
Managing brand ambassadors and ensuring consistent, professional customer engagement that reflects the Hard Rock Bet brand.
Supporting off-property activations at sports bars, restaurants, hospitality partners, and other high-traffic venues through tiered levels of programming.
Collaborating with internal teams (CRM, Marketing, VIP, Partnerships, Social Media) and external stakeholders to support joint activations, tentpole events, and targeted campaigns.
Capturing onsite content to support storytelling, social media initiatives, and omnichannel brand awareness.
Coordinating with CRM to support geo-fenced journeys, targeted offers, Unity-linked incentives, and other Omni-driven engagement opportunities.
Tracking KPIs including NRMP acquisition, app downloads, incentive utilization, traffic flow, and event-specific performance to inform future optimization.
Through your previous and gained experience you will actively contribute to the continuous improvement of Omni team processes, procedures, and systems.
