MYK Laticrete - Team Lead - Business Development

Job Title: Business Development Executive

Location: UP East

Department: Marketing

Reporting To: Regional Market Development Manager

Industry Focus: Tile Adhesives, Paints, Tiles & Sanitary CPVC Pipes, Electricals Plywood & Hardware Waterproofing & Construction Chemicals FMCG & allied building materials industry

Overview: The Area Market Development Manager will be responsible for driving market growth, expanding user base, and strengthening engagement with contractors, masons, architects, and retail partners within assigned territories. The role focuses on execution excellence, relationship building, and achieving defined business targets. Key Responsibilities: Drive and motivate the team to achieve territory targets Develop and maintain strong retail site funnel Conduct retail project demos and sampling activities Ensure retention of existing Silver & Gold users Drive growth in Rishtha points for existing users Expand network by onboarding new Silver & Gold users Execute contractor schemes through enrollments and follow-ups Map mason networks and manage engagement activities Increase premium product scans at user and territory level Manage new and existing user enrollments & verifications Resolve user issues related to Rishtha program Increase active user base within the territory Engage and activate zero-scan Rishtha masons Build relationships with B/C class architects, engineers, and interior designers Generate site-level product approvals and drive architect schemes Plan and execute promotional meets and follow-ups Lead product placement and display initiatives Key Deliverables (KRAs): Achieve retention and points growth of Silver & Gold users Meet premium product scan growth targets Deliver contractor scheme targets Achieve retail lead generation and conversion goals Secure site/specification approvals from architects Execute promotional meets as per targets

Team & Role Dimensions: Team Size: 1–4 members Individual contributor role if team is not assigned Sales Revenue: Not Applicable Production Volumes: Not Applicable Qualifications & Experience: Education: Essential: Graduate Preferred: B.Tech / MBA Experience: 4–5 years in site working, influencer engagement, or channel sales Skills Required: Strong stakeholder management (contractors, masons, influencers) Good communication and persuasion skills Experience in field execution and scheme management Analytical and target-driven mindset