Senior Manager, CRM Orchestration & Governance

Role Overview:

We are looking for a Senior Manager, CRM Orchestration & Governance to lead the strategic design, governance, and optimization of McAfee’s global CRM ecosystem. This role owns how customer journeys are orchestrated across channels, how data and segmentation are governed, and how CRM capabilities scale reliably across the business.

This is a hybrid role based in the New York City area or commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.

About the role:

As Senior Manager, CRM Orchestration & Governance, you will sit at the center of McAfee’s CRM Center of Excellence, setting the standards and frameworks that enable high-quality, scalable lifecycle marketing. You will partner closely with Retention & Engagement leaders, Marketing Operations, Data & Analytics, Product, and Engineering to ensure journeys are technically sound, data-driven, and governed with consistency. 

You will define how audiences are segmented, how journeys are triggered, how channels are orchestrated, and how governance models balance speed with control. While Marketing Operations executes campaigns, you will own the strategic orchestration logic, rules, and operating model that power those executions. 

• Owning the CRM orchestration and governance strategy across email, push, PC notifications, SMS, and emerging channels

• Defining standards for segmentation, triggers, frequency capping, suppression logic, and cross-channel coordination

• Establishing governance frameworks for campaign intake, prioritization, approvals, QA, and change management

• Partnering with Data & Analytics to ensure clean data inputs, attribute definitions, and scalable audience design

• Leading CRM platform enablement, including journey architecture, automation patterns, and AI-driven decisioning readiness

• Managing and mentoring CRM Orchestration & Governance team members

• Driving operational rigor through documentation, playbooks, and performance monitoring 

About you:

You are a systems thinker who loves building structure without slowing teams down. You are equally comfortable talking strategy with senior leaders and diving into the mechanics of how journeys and data actually work. 

• 8-12 years of experience in CRM, lifecycle marketing, or marketing technology, with deep orchestration expertise

• Hands-on experience with enterprise CRM or marketing automation platforms (Braze a plus)

• Strong understanding of segmentation, data models, event-based triggers, and cross-channel lifecycle design

• Proven experience building governance models that scale across teams and regions

• Exceptional cross-functional communication skills and executive presence

• A passion for operational excellence, documentation, and repeatable frameworks   

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.