Marketing Specialist - Conferences
About the Marketing Specialist role:
We are seeking an innovative, commercially driven Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with conference marketing team, conference program management, digital and other stakeholders.
Job Description:
The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.
Primary Responsibilities:
Assist the Marketing Director or Senior Marketing Manager in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across Japan conference portfolio
Deliver marketing campaigns – on time, to budget
Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
Utilize customer insights to develop targeted content and messaging
Create necessary assets such as banners and emails for the execution of marketing campaigns
Effectively manage internal & external stakeholders/partners to deliver campaigns
Continually assess commercial performance, and strive to drive higher results wherever possible
Job Requirements:
BA/BS degree required
2+ years’ experience in Marketing in Japan, with direct experience in a business to business environment; experience in the IT industry is highly desirable
Experience and skills within integrated, multi-channel marketing
Experience and skills of SEO, SEM and demand generation campaigns
Experience and skills in marketing automation and database driven marketing
Understanding of deriving, analyzing and utilizing customer insight
Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines
Strong copy writing skills
Excellent communication skills and the capacity to interact with all levels
Team player who brings energy, professionalism and innovative thinking to the portfolio
Some travel may be required
#LI-MA2
#Hybrid
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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