Marketing Manager (Reg FT)

Serves as project manager on numerous marketing-related projects and communications, including serving as project lead for all projects requested by the Enrollment Services Division. Provides expert industry advice, direction and support to clients on branding, positioning and messaging. Assists with the creation of strategic marketing plans to meet clients’ marketing communications goals. Oversees management of the marketing project request system, ensuring all projects are appropriately acknowledged, assigned and tracked from initial request to project completion. Initiates and conducts client meetings and internal briefing sessions to gather and convey relevant information. Works with internal and external graphic design teams, photographers, printing houses and industry vendors to ensure turnkey production and delivery of client materials. Places advertising and manages solicitations from outdoor media companies, regional print and digital consumer publications, industry advertisers, school district third-party vendors and community groups. Vets, researches and seeks out advertising opportunities that align with the college’s marketing communications strategy and branding. Conducts industry research, writes copy and produces key college marketing materials including, but not limited to, recruitment-related brochures, announcements, fact sheets and mailers; ads, advertorials and e-blast communications; student handbooks and orientation materials; and community education schedules and annual publications. Represents the CCAC Marketing Public Relations Department when required, serving on external and internal committees and participating in major events and industry conferences, such as CCAC Commencement, NCMPR national and district conferences, PA Commission for Community Colleges meetings, etc. Assists in developing, maintaining and enforcing internal communication protocols and brand standards to ensure brand consistency. Provides advice and editorial review for external and internal college publications and marketing deliverables to ensure consistency across the college. Performs other duties as required or as assigned.