Marketing Coordinator – LATAM
Department: Marketing
- Create, schedule, and publish compelling content on EF’s social media channels for Panama, Paraguay, Costa Rica, and Latam.
- Engage with followers and handle community management to foster a vibrant online community.
- Monitor, track, and report on social media performance using analytics tools; suggest improvements based on insights.
- Implement and adapt email campaigns for each country based on an established posting schedule, in collaboration with the central support team.
- Track email performance and optimize content for higher engagement.
- Work closely with EF’s Zurich marketing team to coordinate and support the launch and maintenance of paid social and search campaigns for each country.
- Ensure local websites are up-to-date, functional, free of bugs, and accurately reflect local promotions and offers.
- Support and coordinate school visits, fairs, local partnership activations, influencer programs, and news features for EF in each country.
- Represent EF at external events and support logistical planning.
- Identify and propose new partnership opportunities with schools, universities, influencers, and relevant organizations in the region.
- Handle local PR initiatives: develop relationships with media outlets, coordinate press releases, and pursue opportunities for positive news coverage and brand exposure.
- Maintain strong communication with local, regional, and central teams, ensuring alignment of messaging and goals across all markets.
- Take initiative to share market insights and propose creative ideas in team discussions.
- 1–2 years of experience in marketing, communications, digital media, or a related field.
- Experience in education and/or travel is a plus.
- Hands-on skills with major social media platforms (Instagram, Facebook, TikTok), digital tools, and basic analytics.
- Advanced (C1) level of English required; Fully Fluent (reading, writing, speaking) Spanish essential.
- Strong teamwork, interpersonal, and communication skills; collaborative by nature.
- Comfortable using trendy digital and AI-enabled creative tools such as Canva, Storyblok, and similar platforms to support content creation and campaign execution.
- Flexibility to travel between Panama and Costa Rica.
- Positive, enthusiastic, and creative personality – ready to bring ideas to life!
- Highly organized, detail-oriented, and able to manage multiple projects at once.
- Ability to “think global, act local”: aware of global trends and able to adapt strategies to local markets.
Apply now by sending us your CV!
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
