Marketing Coordinator - Industrial Equipment & Automation Division

Job Description:

The Marketing Coordinator provides day-to-day marketing coordination and administrative support to ensure campaigns, product communications, events, and customer activities run smoothly. This role partners closely with Senior Marketing Specialists, Product Managers, and the Marketing Manager by executing defined tasks, coordinating logistics, and maintaining marketing assets.

This is an entry-level role ideal for someone beginning a career in B2B marketing who is highly organized, detail-oriented, and eager to learn how marketing supports product launches and sales enablement.
 

How you will Make an Impact:

Content & Communication Support

• Review and approve social media posts for accuracy, formatting, and brand alignment prior to publishing.
• Write, review, and submit content for internal communications, including ITW News newsletter submissions related to new products, updates, and changes.
• Review and approve content for end-user facing newsletters, ensuring accuracy, clarity, and alignment with product marketing objectives before distribution.
• Review basic performance metrics for end-user newsletters, summarize trends and observations to support future content planning.
• Assist in coordinating interviews with subject matter experts for website articles and articles for publication in trade journals.
• Support basic content updates and revisions as directed by marketing team members.

Travel as needed to support video and photography asset capture, customer visits, and select trade shows. Up to 20% travel.

Coordination of Customer & Internal Activities

• Coordinate customer visits by gathering necessary details from the sales representative and aligning necessary internal resources to ensure a successful meeting.
• Serve as the point of contact for logistics related to customer visits, plant tours, food and refreshment needs and demonstrations.

Trade Show & Event Coordination

• Own and maintain the RACI chart for trade shows and events, ensuring that all tasks are tracked, deadlines are met.
• Work with Sr. Marketing Specialists, product managers, and central marketing events team to ensure all are aligned.

Asset Maintenance

• Manage and coordinate spec sheet updates across all product managers, ensuring accuracy, version control, and timely distribution.
• Support website and digital asset updates as needed.

Project and Administrative Support

• Manage an analytics dashboard to help the team understand marketing impact of activities.
• Track tasks, deadlines, and approvals for ongoing marketing activities.
• Assist with project coordination across marketing initiatives to support on-time execution.
• Escalate issues, gaps, or delays to Senior Marketing Specialists or the Marketing Manager as appropriate.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent internship / early-career experience).
• 0–2 years of experience in a marketing, communications, or coordination role.
• Strong written communication and editing skills.
• High attention to detail and strong organizational skills.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency with Microsoft Office.
• Willingness to travel occasionally (up to 20%) to support events or customer visits.

Future Growth:

This role provides foundational exposure to B2B marketing operations, product communications, and event coordination. The Marketing Coordinator role is designed as a developmental position with growth opportunities into a Marketing Specialist role based on performance, skill development, and business needs.

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

Why ITW Welding?

Here’s what we offer to help you build the future you want:

• Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
• Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
• Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
• Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.