Marketing Analyst

Team Summary

The Marketing team in Singapore will support campaigns and partnerships to grow Visa’s overall brand equity with consumers, such as cardholders and businesses. The Visa Brand Promise is to uplift everyone and everywhere, by being the best way to pay and to be paid. With this goal in mind, we strive to ensure that the brand shows up in a meaningful way at the relevant occasions to bring across this narrative to our partners and customers.

What a Client Marketing Analyst does at Visa:

The individual will support in delivering strategic and tactical marketing value to our key clients by actively promoting VISA’s Marketing Value Added Services and Solutions. Working closely with his/her manager, regional Marketing teams, the Sales team as well as Visa’s Consulting teams, the Analyst will support and deliver unique solutions to drive growth for Visa and our clients.

Key Responsibilities include:

• Deepen client partnerships and support in new revenue streams generation by providing Marketing Value Added Services (VAS) including marketing insight, marketing strategy, creative services, marketing execution, and marketing consulting services.
• Support the day-to-day management of Marketing VAS client engagements and project proposals in partnership with the respective Business Development and Account Leads.
• Manage and report the revenue pipeline, project status, successes and challenges related to Marketing Value Added Services.
• Oversee all administrative deliverables related to client marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process.
• Ensure timely executions and deliverables from agencies and vendors as well as proper documentation and paperwork across the whole project lifecycle.
• Open communication between partners and vendors to ensure that work is execution and implemented accurately.

Why this is important to Visa

Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives, hence, directly driving our common interest in growing clients’ and Visa’s businesses.