Marketing Analyst

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Marketing Analyst, you will play a key role in supporting Brazil (São Paulo and Rio) marketing operations, with a clear focus on CRM excellence and Alumni program development. You will be responsible for ensuring high-quality data that enables successful marketing initiatives and delivering structured insights to leadership. This is a highly collaborative role that requires strong attention to detail, a proactive mindset, and the ability to work across teams in a fast-paced environment.

CRM

· Ensure the integrity and organization of data in the system (cleaning, enriching and updating)

· Act as a focal point with global and local teams, including training and internal support

· Establish and monitor key performance indicators (KPIs) to evaluate CRM effectiveness

· Generate reliable and actionable data to assist marketing initiatives and business priorities

· Ensure governance of CRM processes

· Collaborate with different business areas to maximize CRM value and impact

· Develop structured reports and dashboards to leadership

· Provide guidance and support data entry activities

Alumni

· Co-lead the local Alumni program in Brazil

· Engage senior stakeholders in a structured way to advance the Alumni agenda

· Plan and execute key initiatives, including Alumni Day

· Act as a local focal point, ensuring strong alignment with the global Alumni team

What You'll Bring

· Proven experience in CRM management (B2B companies preferred)

· Exceptional written and verbal communication skills

· Data-driven mindset with the ability to use analytics to measure the impact of the efforts

· Strong project management skills

· Ability to manage multiple initiatives simultaneously

· Excellent interpersonal and teamwork skills to collaborate effectively with diverse teams.

· Experience and comfort working in a fast-paced environment and meeting deadlines

· Strong Excel skills

· Fluency in English (written and spoken)

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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