Manager, Head of CE RM Part
Position Summary
• Create business opportunities by preventing missed business opportunities and sensing up-selling opportunities via retail data analysis.• Recognize the retailers concerns using business point data to continuously developing methodology for cooperative retailing.
• Prevent issues in business at business subsidiaries by regularly reviewing retail KPI (Key Performance Index).
Role and Responsibilities
Retail Strategy & Channel Development
Develop and implement retail strategies in collaboration with Product Marketing and Channel teams to maximize channel performance and growth.
Identify and establish new retail channels to expand business reach and increase market penetration.
Ensure consistent execution of retail outreach programs to maintain strong engagement with store managers, floor sales staff, and other key influencers.
Performance Analysis & Improvement
Monitor and analyze channel sell-through, shop performance, and promotional results on an outlet-by-outlet basis.
Conduct competitive benchmarking, retail price comparisons, and track competitor movements; provide timely insights and recommendations to Product Marketing and Channel teams.
Define and track key retail KPIs to measure effectiveness, efficiency, and resource allocation.
Conduct shelf share analysis and audits; develop improvement plans to enhance in-store visibility and share of shelf.
Cross-functional Collaboration
Work closely with Product Marketing, Trade Marketing, and Channel Teams to ensure alignment of marketing strategies with field team needs.
Partner with Marketing and Channel teams to design and execute customized channel promotions that drive traffic and conversion.
Coordinate marketing data tracking, store capacity mapping, and retail shop mapping; develop actionable improvement plans based on insights.
Ensure alignment of marketing initiatives and budgets with overall retail execution.
Leadership & Training
Provide strong leadership in translating marketing strategy into impactful retail programs and campaigns.
Lead, coach, and manage training and development initiatives for channel partners, store staff, and retail marketing teams to improve retail execution standards.
Foster collaboration and synergy across retail, sales, and marketing functions to achieve common business goals.
Other Duties
Perform additional responsibilities as assigned by management or direct supervisor.
Skills and Qualifications
Possess a Degree or higher preferably in Business, Economics or Marketing.
At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies
Strong knowledge in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
Ability to create and implement business strategies that grow biz & margins and manage key business metrics
Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
Familiar with retail environment, dealers and channel management
Strong business acumen, awareness of market and retail trends.
Those with good analytical, mathematical and statistics abilities are encouraged to apply
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