Head of Product Marketing
Position Overview:
This is a vacancy for a hybrid or on-site role at our HQ in Tutzing (Germany) or Amsterdam (Netherlands). We encourage applications from all qualified candidates, regardless of gender identity. As a guideline, you will be on-site in Tutzing or Amsterdam 2-3 days per week for close collaboration and alignment.We’re seeking a strategic, customer-obsessed Head of Product Marketing who can translate complex supply chain technology into compelling, easy-to-understand value propositions for non-technical professionals. You’ll own the narrative, shaping how the market perceives Lobster, driving adoption of new features, and building a vibrant community of users, clients, and advocates to fuel referrals and word-of-mouth growth.
If you thrive at the intersection of supply chain expertise, SaaS B2B product marketing, and community-building, and you’re passionate about simplifying the complex to drive real business impact, we want to hear from you.
Ready to make an impact?
You’ll get to take ownership of:
You are a strategic yet hands-on leader who thrives on cross-functional collaboration, mentoring high-performing teams, and championing a test-and-learn, data-driven culture. A confident storyteller, you simplify complex products, partner closely with Sales, Product, and Customer Success, and serve as a trusted thought partner to leadership.- Lead the Product Marketing and Sales Enablement Team
- End‑to‑end product marketing strategy, positioning, and portfolio narrative for Lobster’s data integration, process automation, and supply chain solutions.
- Go‑to‑market and launch excellence, including packaging, integrated launch plans, website and content strategy, and continuous optimisation based on data.
- Sales and partner enablement, customer storytelling and proof, market and competitive intelligence, and building a high‑performing Product Marketing & Enablement team.
We’d love to meet someone with:
- You bring 10+ years of B2B SaaS experience in product or solution marketing (or product management), ideally in data integration, supply chain, logistics, or enterprise software.
- You have a proven track record in GTM strategy, launches, and commercial impact, plus experience building scalable enablement programs that improve win rate and ramp time.
- Strong data‑driven mindset, using analytics and experimentation to optimise GTM and web performance, exceptional communication and storytelling skills with senior
- You are fluent in English, German language skills are a strong plus.
You can look forward to:
- A modern, spacious office with a view of Lake Starnberg in Tutzing
- Subsidised lunches in our in-house restaurant
- A personal learning and development budget
- 30 vacation days per year
- 2 additional paid days off on Christmas Eve and New Year's Eve
- Up to 20 days of remote work per year from any EU country
- Bike leasing through our partnership with JobRad
- Opportunity to work flexibly from home
- Team evenings every Thursday with refreshments covered by the company
- A company pension plan (bAV)
Lobster is an equal opportunity employer. We are committed to fostering a diverse and inclusive environment where empathy and respect guide our interactions.
