Lifecycle Marketing Manager (CZ)

Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward-thinking technology company, with over 130 remote employees worldwide, we are on a strong growth trajectory. Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting-edge platform will empower retailers to streamline their shipping and fulfilment operations. Our remote-first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you're a dynamic and ambitious individual seeking a forward-thinking team, Parcelhero is the ideal fit. Our Core Values: Committed to Quality | Create Amazing Experiences | Putting People First | Welcome Feedback | Inform, Educate, Innovate | Work Hard, Play Hard About the Role The Lifecycle Marketing Manager will own and drive our email marketing strategy across the entire customer lifecycle, from initial lead acquisition and nurturing to post-customer engagement. The goal of this role is to increase revenue, improve customer loyalty, grow customer lifetime value, and reduce churn for both our B2C price comparison users and our B2B Parcelhero Pro SaaS subscribers. This is a highly hands-on, individual contributor role that combines strategic thinking with day-to-day execution. You will develop a deep understanding of our target audiences, define key segments and customer journeys, and translate those insights into effective, high-performing email marketing campaigns. You will personally execute all email marketing activity end-to-end, including writing and designing emails, building and deploying campaigns, creating and managing lists and segments, and measuring and analyzing performance. You will be responsible for managing all email marketing activity within our email platform (Dotdigital) and CRM (Salesforce), including building email lists, creating automated journeys to support both marketing and sales initiatives, and tracking performance across the entire funnel. There is no team to manage; you will fully own email as a channel and be accountable for its impact across the customer lifecycle.