Sr Sales Manager
Key Responsibilities:
- Develop and execute annual Joint Business Plans (JBP) with key department store partners.
- Lead commercial negotiations including seasonal sales, margin structure, trade terms, assortment strategy and expansion plans.
- Drive achievement of Net Sales, Retail Sales and profitability targets for the channel.
- Continuously scan the market and retailer performance to identify whitespace opportunities, distribution expansion, productivity improvements and strategic initiatives that drive incremental growth.
- Lead, coach and develop his direct team (4 KAMs and 1 Sell Out Operations Manager).
- Oversee national field execution model, including indirect leadership of 290 promoters.
- Monitor inventory health, rotation, sell-through, promotional effectiveness and stock & sales plan with key retailers.
- Coordinate cross-functional alignment with Finance, Merchandising, Demand Planning, Supply Chain and HR.
- Lead monthly and quarterly business reviews with retailers.
- Identify risks and implement recovery plans when performance is below plan, while simultaneously driving initiatives that outperform baseline expectations.
