Lead, Store Connection, Brand, NSO
Role Overview:
Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level.
Key Accountabilities:
- Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.
- Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.
- Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.
- Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally
- Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to effectively execute retail activities and marketing material integration, reviewing each season’s performance and sales returns to assess investment viability, evaluating the efficiency of each campaign and material, and guiding operations for the next season.
- Develop and consolidate briefs for seasonal & storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories.
- Drive annual brand plan & deliverables, in partnership with the brand and creative teams to deliver an integrated consumer journey and seasonal chapters, coordinating with store brand narrative teams to drive efficiency & alignment
