KEY JOB ACCOUNTABILITIES
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence. • Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity • Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams • Monitor and improve processes to better link marketing and commercial activities • Manage budget and ROI for his/her specific Trade Marketing activities.
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS • Activates Business Drivers • Pursues turnover and profit optimization • Stays up-to-date with market, consumers& competitors • Builds on categories Shopper insight DEVELOPS CUSTOMER CENTRIC BUSINESS • Collects and connects comprehensive knowledge about the retailer/prescriber/Salon • Influences the retailer/prescriber/Salon • Builds retailers development plans • Manages intermediate agent relationships • Adapts brand distribution strategy • Collaborates across functions BUILDS SELLING PROPOSITION & NEGOTIATE • Builds Selling story • Sets negotiation priorities • Conducts Win-Win negotiation • Ensures compliance MONITORS SELL IN & SELL OUT EXCELLENCE • Forecasts business with accuracy • Drives Point of Sales field execution • Follows-up & controls • Masters brand selling scenarios • Manages BA/DA staffing & relationship
